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Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them foreverGordon, Ian H.Type of material - handbookPublication and manufacture - Toronto [etc.] : John Wiley & Sons, 1998Language - englishISBN - 0-471-64173-1COBISS.SI-ID - 4156444
Author
Gordon, Ian H.
Topics
Marketing |
Odnosi z javnostjo |
Marketing miks |
Strategija trženja |
Promocija |
Priročniki |
Potrošniki |
Zadovoljevanje |
Zagotavljanje kvalitete |
Psihologija potrošnikov |
Storitve |
Priročniki |
Potrošniki |
Kupci |
Osebnost |
Prodaja |
Pospeševanje prodaje |
Priročniki |
marketing |
strategija trženja |
poslovna strategija |
trženje |
marketing mix |
marketinški splet |
tržno planiranje |
verige |
case study |
primeri |
tehnika |
orodja |
tehnologija |
podpora |
promocija |
uporabniki |
potrošnik |
kupci |
medosebni odnosi |
storitve |
komuniciranje |
odnosi z javnostjo
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Univerzitetna knjižnica 339.138 GORDON, I. Relationship IN: 01000001749 Univerzitetna knjižnica 339.138 GORDON, I. Relationship IN: 01000001749 |
available - outside loan, loan period: 21 days
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