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Marketing communications : contexts, contents and strategiesFill, ChrisType of material - textbookEdition - 2nd ed.Publication and manufacture - Hemel Hempstead ; London [etc.] : Prentice Hall Europe, 1999Language - englishISBN - 0-13-010229-6COBISS.SI-ID - 4738332
Author
Fill, Chris
Topics
Komuniciranje |
Marketing |
Strategija trženja |
Ekonomska propaganda |
Pospeševanje prodaje |
Učbeniki za visoke šole |
Marketing |
Komuniciranje |
Etični vidik |
Učbeniki za visoke šole |
Oglaševanje |
Strategija |
Učbeniki za visoke šole |
komuniciranje |
trženje |
marketing |
tržne poti |
promocija |
pospeševanje prodaje |
prodaja |
strategija trženja |
aplikacija |
učbeniki |
primeri |
case study
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Dislocirana enota UP FTŠ - Turistica |
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Knjižnica FTŠ 0000000339 FILL, Chris Marketing communications IN: 05000002357 Knjižnica FTŠ 339 FILL, Chris Marketing communications IN: 05000002357 |
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