Marketing aesthetics : the strategic management of brands, identity, and image

University of Primorska University Library - all departments (UPUK)

Marketing aesthetics : the strategic management of brands, identity, and image

Schmitt, Bernd ; Simonson, Alex

Type of material - book

Publication and manufacture - New York : Free Press, cop. 1997

Language - english

ISBN - 0-684-82655-0

COBISS.SI-ID - 512135281

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Topics
Corporate image | Brand name products | Corporate image | Brand name products

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Univerzitetna knjižnica	available - outside loan, loan period: 21 days

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Univerzitetna knjižnica 658.6 SCHMITT, B. Marketing IN: 01000005112	available - outside loan, loan period: 21 days

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