-
Marketing for hospitality and tourismKotler, Philip, 1931- ; Bowen, John T., 1948- ; Makens, James C.Type of material - textbook ; adult, seriousEdition - 4th ed.Publication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall : Pearson Education International, cop. 2006Language - englishISBN - 0-13-201773-3COBISS.SI-ID - 512663159
Author
Kotler, Philip, 1931- |
Bowen, John T., 1948- |
Makens, James C.
Topics
Hospitality industry |
Marketing |
Tourism |
Marketing |
Marketing |
Strategy |
Hospitality industry |
Handbooks, manuals, etc |
Marketing |
Marketinška strategija |
Učbeniki za visoke šole |
Turizem |
Turistična organiziranost |
Storitvene dejavnosti |
Učbeniki za visoke šole |
Hotelirstvo |
Ponudba in povpraševanje |
Gostoljubnost |
Učbeniki za visoke šole |
Marketing |
Potrošniški interesi |
Turistična promocija |
Učbeniki za visoke šole |
marketing |
trženje |
strategija trženja |
tržne raziskave |
tržno planiranje |
operativni plani |
prodaja |
hotelirstvo |
gostinstvo |
turizem |
poslovna strategija |
turistično posredovanje |
strateško planiranje |
spremembe |
mednarodno trženje |
poslovno okolje |
informacijski sistemi |
potrošnik |
psihologija potrošnika |
vedenje |
storitve |
kupci |
trg |
segmentacija |
cilj |
pozicioniranje |
proizvodi |
design |
cene |
kvaliteta |
zagotavljanje kvalitete |
promocija |
odnosi z javnostjo |
ekonomska propaganda |
distribucija |
blagovni promet |
pretok blaga |
učbeniki |
primeri |
case study
Reserve material at the desired pickup location.
Pickup location |
Material status | Reservation |
---|---|---|
Dislocirana enota UP FTŠ - Turistica |
available - outside loan, loan period: 21 days
|
Call number – location, accession no. ... |
Copy status |
---|---|
Knjižnica FTŠ 0000000339 KOTLER, Philip Marketing IN: 05000010080 Knjižnica FTŠ 339 KOTLER, Philip Marketing IN: 05000010080 |
available - outside loan, loan period: 21 days
|
Knjižnica FTŠ 0000000339 KOTLER, Philip Marketing IN: 05000010025 Knjižnica FTŠ 339 KOTLER, Philip Marketing IN: 05000010025 |
available - outside loan, loan period: 21 days
|
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|---|
Kotler, Philip, 1931- | |
Bowen, John T., 1948- | |
Makens, James C. |
Select pickup location:
Material pickup by post
Notification
Subject headings in COBISS General List of Subject Headings
Select pickup location
Pickup location | Material status | Reservation |
---|
Please wait a moment.