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Principles of marketingKotler, Philip ...Type of material - textbookEdition - European ed.Publication and manufacture - London [etc.] : Prentice Hall ; Hemel Hempstead : Prentice Hall Europe : Simon & Schuster International, 1996Language - englishISBN - 0-13-165903-0COBISS.SI-ID - 59831552
Author
Kotler, Philip |
Armstrong, Gary |
Saunders, John |
Wong, Veronica
Topics
Marketing |
Trženje |
Strategija trženja |
Kupci |
Proizvodi |
Učbeniki za visoke šole |
marketing |
management |
strategija trženja |
trženje |
spremembe |
družba |
poslovna etika |
poslovno okolje |
trg |
globalizacija |
tržne raziskave |
kupci |
vedenje |
proizvodi |
cene |
promocija |
distribucija |
distribucija
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Univerzitetna knjižnica 339.138 KOTLER, Ph. Principles IN: 01000000945 Univerzitetna knjižnica 339.138 KOTLER, Ph. Principles IN: 01000000945 |
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