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Services marketing : integrating customer focus across the firmZeithaml, Valarie A. ; Bitner, Mary JoType of material - textbookEdition - 3rd ed.Publication and manufacture - Boston (Mass.) [etc.] : McGraw-Hill : Irwin : McGraw-Hill Higher Education, cop. 2003Language - englishISBN - 0-07-247142-5; 0-07-119914-4COBISS.SI-ID - 6531612
Author
Zeithaml, Valarie A. |
Bitner, Mary Jo
Topics
Service industries |
Marketing |
Customer services |
Marketing |
Service industries |
Cross-cultural communication |
Customer relations |
Consumer behavior |
Marketing |
Usluge |
Učbeniki za visoke šole |
Marketing |
Zahteve |
Potrebe |
Učbeniki za visoke šole |
Storitve |
Storitvene dejavnosti |
Predstavitve |
Učbeniki za visoke šole |
Storitve |
Firme |
Profesionalizacija |
Učbeniki za visoke šole |
Tržno komuniciranje |
Komercialne storitve |
Integralni modeli |
Učbeniki za visoke šole |
Potrošniki |
Potrošniški interesi |
Zadovoljevanje |
Učbeniki za visoke šole |
Potrošniki |
Percepcija |
Pričakovanje |
Učbeniki za visoke šole |
Potrošniki |
Marketinška strategija |
Razumevanje |
Učbeniki za visoke šole |
storitve |
marketing |
trženje |
vodenje |
dejavnost |
integracija |
potrošnik |
strategija |
vedenje |
behaviorizem |
zaznavanje |
design |
oblikovanje |
tržne raziskave |
strategija trženja |
podjetje |
integracijski procesi |
standardi |
predstava
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Univerzitetna knjižnica 339.138 ZEITHAML,VALARIE A. Services IN: 01000010053 Univerzitetna knjižnica 339.138 ZEITHAML,VALARIE A. Services IN: 01000010053 |
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Database name | Field | Year |
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Zeithaml, Valarie A. | |
Bitner, Mary Jo |
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