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The guru guide to marketing : a concise guide to the best ideas from today's top marketersBoyett, Joseph H. ; Boyett, Jimmie T.Type of material - handbookPublication and manufacture - Hoboken (N.J.) : J. Wiley, cop. 2003Language - englishISBN - 0-471-21377-2COBISS.SI-ID - 6885916
Author
Boyett, Joseph H. |
Boyett, Jimmie T.
Topics
Aaker, David A., 1938- |
Marketinška strategija |
Guruji marketinga |
Curry, Adam |
Marketinška strategija |
Guruji marketinga |
Curry, Jay |
Marketinška strategija |
Guruji marketinga |
Day, Laura |
Marketinška strategija |
Intuicija |
Psihotehnike |
Gladwell, Malcolm, 1963- |
Socialna psihologija |
Guruji marketinga |
Gordon, Ian H. |
Marketinška strategija |
Guruji marketinga |
Kotler, Philip, 1931- |
Marketinška strategija |
Guruji marketinga |
Modahl, Mary |
Informacijska omrežja |
Guruji marketinga |
Peppers, Don |
Komunikacijska tehnika |
Guruji marketinga |
Peters, Tom |
Marketinška strategija |
Guruji marketinga |
Rogers, Martha |
Komunikacijska tehnika |
Guruji marketinga |
Schmitt, Bernd H. |
Tržno komuniciranje |
Guruji marketinga |
Simonson, Alex |
Tržno komuniciranje |
Guruji marketinga |
Seybold, Patricia B. |
Elektronske storitve |
Guruji marketinga |
Strauss, Judy |
Elektronske storitve |
Guruji marketinga |
Trout, Jack |
Marketinška strategija |
Guruji marketinga |
Zyman, Sergio |
Marketinška strategija |
Guruji marketinga |
Marketing |
marketing |
trženje |
marketer |
tržniki |
strokovnjaki |
ideje |
uspešnost poslovanja |
prihodnost |
razvoj |
blagovne znamke |
management |
potrošnik |
enakopravnost |
vodiči
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Univerzitetna knjižnica 339.138 BOYET, J. H. Guru IN: 01000008039 Univerzitetna knjižnica 339.138 BOYET, J. H. Guru IN: 01000008039 |
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Univerzitetna knjižnica 339.138 BOYET, J. H. Guru IN: 01000007652 Univerzitetna knjižnica 339.138 BOYET, J. H. Guru IN: 01000007652 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Boyett, Joseph H. | ![]() |
Boyett, Jimmie T. | ![]() |
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