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MarketingLancaster, Geoffrey, 1938- ; Reynolds, Paul, marketingType of material - textbookEdition - 1st published 2004 by Palgrave MacmillanPublication and manufacture - Houndmills ; Basingstoke ; New York : Palgrave Macmillan, 2004Language - englishISBN - 0-333-98789-6COBISS.SI-ID - 7495708
Author
Lancaster, Geoffrey, 1938- |
Reynolds, Paul, marketing
Topics
Marketing |
Internet marketing |
Marketing |
Marketinška strategija |
Učbeniki za visoke šole |
Potrošniki |
Zadovoljevanje |
Vedenje |
Učbeniki za visoke šole |
Odnosi z javnostjo |
Trženjski splet |
Mednarodni marketing |
Učbeniki za visoke šole |
Marketing |
Koncepcije |
Makroekonomska regulacija |
Učbeniki za visoke šole |
Tržne raziskave |
Razvoj proizvodov |
Storitvene dejavnosti |
Učbeniki za visoke šole |
Tržne raziskave |
Prodajni kanali |
Organizacija prodaje |
Učbeniki za visoke šole |
marketing |
trženje |
učbeniki |
razvoj |
makroekonomija |
poslovno okolje |
potrošnik |
psihologija potrošnika |
kupci |
vedenje |
informacijski sistemi |
predvidevanje |
tržne raziskave |
proizvodi |
storitve |
cene |
tržne poti |
distribucija |
logistika |
prodaja |
pospeševanje prodaje |
promocija |
odnosi z javnostjo |
mednarodno trženje |
tržno planiranje |
mišljenje |
aplikacija
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 LANCASTER, G. Marketing IN: 01000010617 Univerzitetna knjižnica 339.138 LANCASTER, G. Marketing IN: 01000010617 |
available - outside loan, loan period: 21 days
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Database name | Field | Year |
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Lancaster, Geoffrey, 1938- | |
Reynolds, Paul, marketing |
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