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Marketing managementKotler, Philip, 1931- ; Keller, Kevin Lane, 1956-Type of material - textbookEdition - 12th ed.Publication and manufacture - Upper Saddle River (New Jersey) : Pearson Education : Prentice Hall, cop. 2006Language - englishISBN - 0-13-145757-8COBISS.SI-ID - 8170268
Author
Kotler, Philip, 1931- |
Keller, Kevin Lane, 1956-
Topics
Marketing |
Management |
Marketing management |
Učbeniki za visoke šole |
Marketing |
Management |
Marketinška strategija |
Priročniki |
Marketing |
Strategija razvoja |
Raziskave trga |
Učbeniki za visoke šole |
Marketing |
Tržno komuniciranje |
Neposredno trženje |
Učbeniki za visoke šole |
Management |
Interaktivno planiranje |
Vodstveni stili |
Priročniki |
Upravljanje |
Marketinški procesi |
Učbeniki za visoke šole |
trženje |
marketing |
upravljanje |
strateško upravljanje |
planiranje |
management |
strategija |
strategija trženja |
metodologija |
razvoj |
strateško planiranje |
tržne raziskave |
komuniciranje |
ekonomska propaganda |
blagovne znamke |
potrošnik |
storitve |
prodaja |
tržna analiza |
kontrola |
neposredna prodaja |
direktno trženje
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Univerzitetna knjižnica |
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Univerzitetna knjižnica 339.138 KOTLER, P. Marketing IN: 01000014281 Univerzitetna knjižnica 339.138 KOTLER, P. Marketing IN: 01000014281 |
available - outside loan, loan period: 21 days
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Univerzitetna knjižnica 339.138 KOTLER, P. Marketing IN: 01000015498 Univerzitetna knjižnica 339.138 KOTLER, P. Marketing IN: 01000015498 |
on loan - outside loan, due date: not specified
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Univerzitetna knjižnica 339.138 KOTLER, P. Marketing IN: 01000012255 Univerzitetna knjižnica 339.138 KOTLER, P. Marketing IN: 01000012255 |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | |
Keller, Kevin Lane, 1956- |
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