Vpliv zdravega življenjskega sloga na nakupe mesnih izdelkov : diplomska naloga
Vogrinčič, Gabrijela
Osnovni namen te diplomske naloge je bil raziskati, ali slovenski potrošniki, ki prisegajo na zdrav stil življenja, zavestno kupujejo takšna živila, ki jim to omogočajo. Končni cilj je tudi ...preveriti, ali potrošniki oziroma kupci poznajo oznako za varovalna živila. Prav tako me je zanimalo mnenje anketiranih kupcev o mesnih izdelkih mesne industrije Pomurka. Moj namen je bil tudi preveriti, ali kupci pri nakupu bolj upoštevajo živilo ali ceno živila. Na kupčevo obnašanje pri posameznem nakupu vplivajo dejavniki, ki so odločilnega pomena pri nakupu določenega izdelka ali živila. To so predvsem kulturni dejavniki ( kultura, subkultura ), družbeni dejavniki ( družina, prijatelji . ), osebni dejavniki ( življenjski slog, poklic, osebnost ) in psihološki dejavniki.
Type of material - undergraduate thesis
; adult, serious
Publication and manufacture - Maribor : [G. Vogrinčič], junij 2007
knjižnica pk VOGRINČIČ G Vpliv diplomska IN: 000017321
knjižnica pk VOGRINČIČ G Vpliv diplomska IN: 000017321
available - reading room
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