Very, very little is known about the children’s book publishing industry of India. This paper looks at book production aimed at a predominantly young readership base and attempts to identify the success areas and the gaps. The absence of statistics within the industry is particularly telling: it indicates the existence of a non-traditional book business and also points to alarming levels of piracy. At the same time, the growth of the traditional publishing industry has been seen as spectacular and unlikely, and growth patterns are proving to be unpredictable. This paper attempts to map trends with the limited resources available. The scope of the study, given the geographical and demographic nature of India, is broad. The focus is on both quantitative and qualitative aspects of the industry.