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Burton, Sharon L.
Holistica, 06/2024, Volume: 15, Issue: 1Journal Article
In the rapidly evolving business environment of 2024, organizational change management (OCM) leaders face unprecedented challenges driven by technological advancements, digital transformation, the integration of remote work, and a heightened focus on sustainability. This study examines the efficacy of traditional OCM models in addressing these modern complexities. Through a qualitative methodology employing an extensive literature review, the research identifies vital issues such as resistance to change, digital transformation imperatives, the shift to remote and hybrid work models, and the imperative for sustainable and ethical business practices. The study posits that while classical OCM frameworks offer foundational insights, there is a pressing need for more adaptive, inclusive, and flexible approaches to navigate the nuanced demands of the contemporary and future business landscape. Expected findings suggest the integration of agile methodologies, technology adoption, and a shift towards a culture of continuous change and employee empowerment as critical strategies for effective change management. These insights aim to guide OCM leaders in developing strategies that address the current challenges but also anticipate the dynamics of future organizational change, thus contributing to the broader discourse on evolving OCM practices in a digital and globally interconnected era.
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