Javni govor državnika oduvijek je fokus analize i tema razmišljanja stručnjaka, ali i medija i građana, pogotovo ako se radi o javnoj komunikaciji najviših državnih instanci. Moderno govorništvo i teorije javne komunikacije u konstantnoj su promjeni, a nove tehnologije rapidno ih vode k oplemenjivanju novitetima, no i k njegovanju već ustaljenih standarda. Analiza verbalne komunikacije predsjednika država često je srž istraživanja te se u njima nastoje uspostaviti otkloni i prakticiranja standarda i preporuka, dok se u komparativnim analizama nastoje uvidjeti distinkcije i sličnosti govora na tim funkcijama. Upravo je predmet ovoga rada analiza verbalne komunikacije pobjedničkih govora posljednja tri predsjednika Republike Hrvatske, a cilj mu je komparacija i analiza sadržaja govora. Analizama je zaključeno da postoje otkloni i nedostaci svakog pojedinog govora, no ne u svim stavkama, ali i prednosti svakog govornika te vještine i znanja implementirani u realizaciju govora. Public speaking of statesmen has always been the focus of analysis and a topic of discussion for the experts, citizens and the media, especially when it comes to public communication of the highest state officials. Modern oratory and public communication theories are in the state of constant change and new technologies are rapidly leading this discipline towards novelties but, at the same time, they keep reminding us to uphold standards and usual practices. An analysis of verbal communication of heads of state is often the main core of research in which authors seek to detect deviations from and adherence to standards in the speeches but also, they try to compare the same speeches using comparative analysis by which they try to identify the distinctions and similarities. The topic of this research is an analysis of verbal communication of the winning speeches of the last three presidents of the Republic of Croatia and in this research, the main goal is to compare and analyze the content of the speeches. The paper concludes that each of the speeches has its flaws and imperfections but also that each speaker demonstrates advantages and each one of them implemented skills and knowledge into their speech.