Market characteristics and regionalisation patterns

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Market characteristics and regionalisation patterns

Seno-Alday, Sandra

European management journal, 10/2009, Volume: 27, Issue: 5

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This study seeks to map out the regionalisation patterns of the world’s largest and most efficient multinationals against regional market characteristics. Re-examining the findings in the regionalisation–globalisation literature that show a general bias among firms towards home region markets, this cross-sectional study determines that home market size and home regional market concentrations heavily influence emergent regionalisation patterns. Implications on theory-building within the sphere of the regionalisation–globalisation debate are explored, with a particular focus on measure development.

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