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Plenković, Juraj
Media, culture and public relations, 11/2021, Volume: 12, Issue: 2Journal Article, Paper
U radu se dijakronijski i sinkronijski analiziraju povijesne i tehnološke mogućnosti eko-logije i transendentne komunikacije provedbenom multilateralnom metodologijom postignuća suvremene ekološke i komunikološke transcendentne misli. Opća je spoznaja da se svijet nalazi u velikoj globalnoj krizi, a ekologija i tehnologija u novom humanom izazovu koji postaje dominantna odrednica ljudskog promišljanja, ponašanja i djelovanja u suvremenom komunikacijskom i tehnološkom svijetu. Suvremeni život postavlja humanu ekologiju u prvi plan, pozornošću kako se tehnologija razvija u okruženju tehnologije transcendentne komunikacije. Autor u radu ukazuje kako se tehnologija i ekologija ne smije prepustiti stihiji, nego se sve tehnologije moraju humano, komunikacijski i stvaralački primjenjivati, kako bi se maksimalno zadovoljili postojeći tehnološki uvjeti ko-munikativnog okruženja, prostora, kulture, tradicije i edukativne osposobljenosti svih građana. In this paper author is giving diachrony and sinchrony analysis of historical and technological possibilities of ecology and transcendent communication. He is using multilateral methodolodgy of accomplishments of contemporary ecological and communication transcendent thought. It is a general thesis that the world today is in a global crisis and ecology and technology in a new human challenge which is becoming dominant mark of human thinking, behaviour and acting in contemporary communicational and technical world. Modern life is setting human ecology in the first plan. Author is empasising in his paper that ecology and technology shouldn´t be left on their own, but all technologies must be used in human communicational manner with the goal of reaching maximal technological terms of communicational sorroundings, space, culture, tradition and educative skills of all citizens.
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