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  • Determinants of social medi...
    Hussain, Khadija Munawar; Rafique, Ghulam Murtaza; Naveed, Muhammad Asif

    The Journal of academic librarianship, July 2023, 2023-07-00, Volume: 49, Issue: 4
    Journal Article

    This research explored the perceptions of university students about the credibility of information being shared on Facebook. The data were collected using an online questionnaire from university students who were Facebook users. A total of 325 usable responses were received which were analyzed using SPSS. The results revealed that these students perceive information shared on Facebook as credible and of good quality. The source credibility, medium credibility, and information quality had positive and significant relationships with each other. The age, social background, and educational level of students appeared to predict the credibility of information shared on Facebook. These results are useful for information professionals and social media managers in extent to understand and cater to the demands of information consumers. These findings would also be helpful for teachers, information providers, and researchers to understand the perspectives of developing countries' students on the credibility of social media information. Furthermore, this study is supposed to be a valuable addition in existing literature which could provide guidelines for novice researchers, interested in exploring the area, especially in the context of Facebook users in a developing country's context. •Determining the credibility of information has always been a key challenge for social media users.•Source credibility, medium credibility, and information quality are positively correlated with each other•The students with rural backgrounds were more likely to trust Facebook information than those having urban backgrounds.•The age, and education of students appeared to predict the credibility of Facekbook information.•The library administration needs to focus on advanced levels of IL Instructions.