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  • Jezik manipulacije u medijs...
    Miletić, Nikolina; Perić, Marija

    FLUMINENSIA, 2022, Volume: 34, Issue: 1
    Journal Article, Paper

    Naglasak ovog istraživanja je na oblicima manipulacije u doba korona krize u Hrvatskoj i Njemačkoj. Korpus istraživanja čine novinski članci novina Večernji list i Der Spiegel u ožujku i travnju 2020. godine. Članci su odabrani prema ključnim riječima korona , Covid-19, lockdown , cjepivo . U člancima se analiziraju primjeri izravnih navoda epidemiologa, političara i drugih ljudi pogođenih korona virusom. Riječi epidemiologa i političara nerijetko u sebi sadrže manipulativni leksik kojim se pokušava utjecati na masovnu publiku, izazvati u njima strah i navesti ih na pridržavanje mjera. Manipulacija se u korpusu istražuje prema strategijama Van Dijka (2006) koji kao polaznu točku razlikuje općenite interakcijske strategije, tj. pozitivni prikaz sebe (mi) i negativni prikaz drugih (oni). Ispituje se način verbaliziranja pozitivnog prikaza sebe i negativnog prikaza drugih u sintaksi, semantici i pragmalingvistici. Interlingvalno se proučava postoje li razlike u korištenju manipulativnih sredstava u njemačkom i hrvatskom korpusu. Discourse simultaneously describes and shapes our view of the world (cf. Teubert 2013: 56). Language is used as a mediator in the discourse and it shapes our social, political and cultural interactions (cf. Baker 2008: 3). There is no ‘pure’, impartial statement. Expressing thoughts and ideas involves purposes, goals, and desires at the same time; it is not only what is said that matters, but also the way it is said (cf. Sornig 1989: 95). Language is used as an instrument to exercise one's will (cf. Nölke 2010: 22). Its main function is to influence someone (cf. Nölke 2010: 110). The emphasis of this research is on the forms of manipulation during the corona crisis in Croatia and Germany. The research corpus consists of newspaper articles in Večernji list and Der Spiegel in March and April 2020. In the articles examples of direct allegations by epidemiologists, politicians, and other people affected by the corona virus are analyzed. Manipulation is explored in the corpus according to the strategies of Van Dijk (2006) who as a starting point distinguishes general interaction strategies, i.e. positive portrayal of self (we) and negative portrayal of others (they). In the Croatian corpus 315 articles with the topic of the corona virus were found, of which 85 articles used manipulation. In the German corpus 1974 articles were found, of which 199 are depictions of manipulation. Although the number of articles is disproportionate, it can be concluded that the presence of manipulation is higher in the Croatian (26.98%) than in the German corpus (10.08%). In the Croatian corpus ‘they’ are more often shown as negative, while in the German corpus there is a greater emphasis on ‘our’ positive sides. Furthermore, the contrast between the positive sides of ‘us’ and the negative sides of ‘them’ is more frequent in the Croatian corpus.