E-resources
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Einhorn, Martin; Löffler, Michael; de Bellis, Emanuel; Herrmann, Andreas; Burghartz, Pia
2021eBook
The Machine Age of Customer Insightdemonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
