Corpus extracts from Croatian womenʼs magazines from the first half of the 20th century illustrate how the ideologies of language and gender were introduced into Croatian newspaper discourse. Special attention is given to those texts in which language is presented as a gendered phenomenon, meaning that the authors insist on the idea that men and women speak different languages, and that male and female language behavior serves as a symbolic confirmation of male and female characteristics, their gender roles and the nature of their mutual relations. Questioning the relationship between the ideologies of language and gender, the ideology of biologism as well as the ideologies of religion, family and nation will help explore the seductiveness of texts dealing with language ideologies. Th is seductiveness is the consequence of the claim that all problems and misunderstandings between men and women arise from their different approaches to verbal communication.