E-resources
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Tkalac Verčič, Ana; Tench, Ralph; Einwiller, Sabine
2020, Volume: 5eBook
Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.
