Uloga strateškog planiranja u upravljanju bankama

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Uloga strateškog planiranja u upravljanju bankama

Sekso, Josip Jadran; Sekso, Marijan

Zbornik radova Međimurskog veleučilišta u Čakovcu, 12/2011, Volume: 2, Issue: 2

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S obzirom na vrlo dinamično poslovno okruženje u suvremenom poslovnom bankarstvu javlja se nužnost razvijanja tehnika i alata za uspješnije i učinkovitije upravljanje vrijednošću. U ovom radu analizira se mjesto i uloga strateškog planiranja kao složenog i kontinuiranog procesa u upravljanju bankama kroz prikaz aktualnih trendova u bankarskom sektoru, faza tog procesa i nekih popularnih alata koji se koriste u strateškom planiranju.

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