E-resources
Peer reviewed
Open access
-
OPLANIĆ, MILAN; XHAKOLLARI, Vilma; CERJAK, Marija; BRKIĆ BUBOLA, Karolina; ČEHIĆ, Ana
Journal of Central European agriculture, 01/2022, Volume: 23, Issue: 3Journal Article
Economic sustainability is often the first to be achieved in small-scale production such as olive growing and olive oil production in Croatia. Tourists occupy an important market for Croatian olive oil in terms of olive oil sales at destinations. To achieve economic sustainability, it is necessary to research the international market of olive oil, and by extension, it is necessary to explore the behaviour, perceptions, and preferences of consumers. Therefore, in this study, field research was conducted on a sample of foreign visitors during their stay at the destination, Istria and Primorje-Gorski Kotar County, Croatia. A significant share of respondents sampled bought olive oil during their stay in Croatia, and the predictor variables for having done so were: extrinsic attribute eco-label on the olive oil bottle and positive perceptions toward characteristics of Croatian olive oil. On the other hand, the frequency of consumption was affected by intrinsic attributes such as olive oil taste, category, and country of origin. Running PCA analysis, three major components were identified: 1) intrinsic characteristic, 2) extrinsic characteristic, 3) price. These components were used for the purpose of market segmentation by applying a two-step cluster analysis. A total of four clusters were identified: 1) “The experts”, 2) “Indifferent consumers”, 3) “Price sensitive” and 4) “The gourmands”. For the sake of developing sustainable business of Croatian olive oil, producers shall find clusters “The experts” and “Price sensitive” to be most suitable. In addition, further efforts to increase the production of eco-certified olive oil should be taken.
![loading ... loading ...](themes/default/img/ajax-loading.gif)
Shelf entry
Permalink
- URL:
Impact factor
Access to the JCR database is permitted only to users from Slovenia. Your current IP address is not on the list of IP addresses with access permission, and authentication with the relevant AAI accout is required.
Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
Select the library membership card:
If the library membership card is not in the list,
add a new one.
DRS, in which the journal is indexed
Database name | Field | Year |
---|
Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
---|
Source: Personal bibliographies
and: SICRIS
The material is available in full text. If you wish to order the material anyway, click the Continue button.