Upotreba tehnologije velikih podataka u upravljanju lancem opskrbe

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Upotreba tehnologije velikih podataka u upravljanju lancem opskrbe

Kranjčić, Fran; Prester, Jasna

Zbornik Ekonomskog fakulteta u Zagrebu, 2023, Volume: 21, Issue: 2

Journal Article, Paper

Na temelju teorije dinamičkih sposobnosti, u ovom se radu provjerava utječe li upotreba velikih podataka na performanse lanca opskrbe. Istraživanje je provedeno na 105 hrvatskih poduzeća kako bi se hijerarhijskom regresijom provela empirijska analiza. Rezultati pokazuju pozitivan, izravan efekt upotrebe velikih podataka na performanse lanca opskrbe. Ovo istraživanje omogućava razumijevanje kako upotrijebiti analizu velikih podataka za poboljšanje performansi lanca opskrbe, kako izgraditi dinamičke sposobnosti i pomoću njih ostvariti bolji konkurentski položaj na tržištu.

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