The present article explores the possibility of increasing the competitiveness of regions by creating interesting tourist products that are based on local resources. An example of such a regional tourist product is the thematic (or ‘nature’) trail. The issue of trail management is also discussed using an example of a cultural trail. This review article used verified data from publicly available existing sources, including specialist literature and the internet. In addition to publicly available data, we used a case study approach using examples of the Culinary Trail “Podkarpackie Flavours” and the “Wooden Architecture Trail” of the Małopolska Voivodship. We analyzed the case study to answer the following question: “Can a tourist product of a region used in a network structure (such as a thematic trail) affect the region's competitiveness?”