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Esztergár-Kiss, Domokos; Braga Zagabria, Conrado
Research in transportation business & management, 09/2021, Volume: 40Journal Article
This paper aimed to provide a set of sustainable measures suitable for workplaces according to local requirements. To support this, a specific Transportation Demand Management strategy was applied, which is called Workplace Travel Planning. The result of such a Workplace Travel Plan is a package of measures implemented by an organization to encourage sustainable commuting. This research focused on two stages of the planning process: in the analysis stage, data were gathered from the stakeholders, and travel behavior was analyzed, while in the planning stage, a specific set of measures was proposed to the workplace. The selection of those measures relies on several aspects, such as existing workplace infrastructure, employer policies, employee requirements, local infrastructure, cost of implementation, level of sustainability. The mobility questionnaires are the instruments used to retrieve the input data used in the method, while the categorization of measures contributes to the next phase of the method serving as the output options. To each measure, factors, weights, and sustainability impacts were assigned. The connection of the phases was realized by creating the utility value of the measure, which enables the ranking of the measures. The approach provides a comprehensive framework of connecting employee requirements, employer willingness, and site-specific opportunities by defining a quantitative utility function, which results in a list of most suitable measures for a specific workplace.
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