The structural effectiveness of textile reinforced mortar (TRM) composites relies on their load transfer capacity to the substrate and the interaction between textile and mortar. The bond plays a crucial role in mechanism of TRM composites. Despite some recent investigations, a deep understanding still needs to be gained on the textile-to-mortar bond to develop suitable analytical and numerical predictive models, improve test methods, and orient design criteria. This work describes a laboratory study in which pull-out tests were carried out to investigate the effect of the slip rate and cyclic loading on the textile-to-mortar bond behaviour. Alkali-resistant glass fabric and sgalvanised ultra-high tensile strength steel cords embedded in two different lime-based mortars were tested. The pull-out response was sensitive to the strain rate at low rates. Cyclic loading produced a strength degradation, which reduced with the number of cycles.