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Moreno, María Rita
Ideas y valores, 2023, Volume: 72, Issue: 182Journal Article
This work shows a clear concurrence in the resonance of the categories 'cultural industry' Kulturindustrie –used by Theodor Adorno to indicate certain areas of subjective dialectics– and 'leisure industry' Vergnügungsindustrie –referred by Walter Benjamin in relation to the objective dialectic–. I dwell on this little-explored concomitance to determine why Adorno evidences a dialectic of subjectivity administered in sacrificial renunciation and Benjamin elaborates a dialectic of fetishized objectivity marked by its character of cadaverous phantasmagoria. Thus, I indicate a dimension of incardination between the expansive vein of modern rationality and the instrumentalization of subjects and objects. Este trabajo muestra una concurrencia patente en la resonancia de las categorías ‘industria cultural’ Kulturindustrie –empleada por Theodor Adorno para indicar ciertas zonas de la dialéctica subjetiva– e ‘industria de recreo’ Vergnügungsindustrie –referida por Walter Benjamin en relación a la dialéctica objetiva–. Me detengo en esta poco explorada concomitancia para determinar por qué Adorno evidencia una dialéctica de la subjetividad administrada en la renuncia sacrificial y Benjamin elabora una dialéctica de la objetividad fetichizada signada por su carácter de fantasmagoría cadavérica. Así, señalo una dimensión de la incardinación entre la veta expansiva de la racionalidad moderna y la instrumentalización de sujetos y objetos.
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