Journal of Bio-based Marketing,
01/2024, Volume:
1, Issue:
1
Journal Article
This paper focuses on introducing the marketing strategies used in the agricultural industry. Marketing can be defined as a purposeful way of influencing the behavior of an organization to achieve pre-formulated goals. This influence is exercised through the management decisions taken, in the formulation of which modern agricultural organizations focus not on the internal environment but on its interactions with the external environment. In the 1950s, a significant shift in management thought and practice occurred in the management of business organizations with the emergence of the marketing concept of management.
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