All over social media are videos of women building cabinets, stripping floors and putting up trim. After the covid pandemic, people took on more home improvement projects and a new wave of female DIY influencers arrived. Survey data corroborates the idea that there has been a surge in women spending time on DIY. Why have women taken to the tool shed? And how is the industry adapting to changing demographics? Hosts: Alice Fulwood and Mike Bird. Guests: Jake Kalnitz, SVP of Merchandising and Inventory at the hardware and home improvement retailer True Value; and Nicole Gibbons, Founder and CEO of the paint company Clare. Sign up for a free trial of Economist Podcasts+. If you’re already a subscriber to The Economist, you’ll have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.