DIKUL - logo
VSE knjižnice (vzajemna bibliografsko-kataložna baza podatkov COBIB.SI)
  • Media and communication research methods [Elektronski vir] : an introduction to qualitative and quantitative approaches
    Berger, Arthur Asa, 1933-
    Employing his signature style--a practical focus, the use of numerous illuminating examples, an easy to follow step-by-step approach, and engaging humor that makes the material approachable--Arthur ... Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines insightful discussions of qualitative and quantitative media and communication research methods as he covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises that are sure to get your students to want to understand, and master, media and communication research.
    Vrsta gradiva - e-knjiga ; neleposlovje za odrasle
    Izdaja - 5th ed.
    Založništvo in izdelava - US : SAGE Publications, 2018
    Jezik - angleški
    ISBN - 978-1-5443-3267-3
    COBISS.SI-ID - 180998659

    Povezava(-e):

    http://nukweb.nuk.uni-lj.si/login?url=https://resolver.vitalsource.com/9781544332673

    Dostop za FDV za neomejeno število uporabnikov



Vnos na polico