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  • Media and communication research methods : [an introduction to qualitative and quantitative approaches]
    Berger, Arthur Asa, 1933-
    This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and ... quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Izdaja - 5th ed.
    Založništvo in izdelava - Thousand Oaks [etc.] : Sage, cop. 2020
    Jezik - angleški
    ISBN - 978-1-5443-3268-0
    COBISS.SI-ID - 192884739

Knjižnica/institucija Kraj Akronim Za izposojo Druga zaloga
FDV, Osrednja družboslovna knjižnica J. Goričarja, Ljubljana Ljubljana ODKLJ v čitalnico 1 izv.
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