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  • A Multi-criteria assesment of tourist farm service quality
    Rozman, Črtomir ...
    Farm tourism is a significant means of supplementing farmer's incomes. This paper presents a methodology for ranking tourist farms by using a multi-criteria model based on the qualitative ... multi-criteria modeling methodology, DEX, to assess service quality. The software tool DEXi was used to achieve this end. The model was then applied to seven tourist farms with data derived from questionnaires completed by tourist farm operators and guests. The results are shown as service quality assessments for individual farms. The potential of the model for assessing the farms is demonstrated with the aim of providing a comprehensive explantation and justification of the assessment technique. It also indicates potential improvements that farms can make through "what-if" analysis and visualisation. Despite limitations, such as use of qualitative data only, the approach is proposed as being both appropriate and advantageous when compared with other means of ranking enterprises.
    Vir: Tourism management. - ISSN 0261-5177 (Letn. 30, 2009, str. 629-637)
    Vrsta gradiva - članek, sestavni del
    Leto - 2009
    Jezik - angleški
    COBISS.SI-ID - 2713900

    Povezava(-e):

    doi:10.1016/j.tourman.2008.11.008
    Digitalna knjižnica Univerze v Mariboru – DKUM
    DOI

vir: Tourism management. - ISSN 0261-5177 (Letn. 30, 2009, str. 629-637)
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