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Consumers’ preferences towards bread characteristics based on food-related lifestyles : insights from Slovenia [Elektronski vir]Kušar, Anita, 1976- ...Consumers’ recognition and understanding of food characteristics can have an important role when making purchase decisions. The current study analysed consumer preferences for bread, an important ... food in the diets of Central European countries. The study included a conjoint experiment on a representative sample of 547 adult consumers in Slovenia. The following bread attributes: functional ingredients (chia seeds, linseed, quinoa, and Tartary buckwheat); nutritional claims (low salt, high fibre, and high protein); and other claims (organic, free from additives, flour from Slovenia, and wholegrain) were studied. The results showed the strongest relative importance for functional ingredients (a mean relative importance of 83.9%). In addition, a deeper insight into consumer preference was investigated by a recently developed modular instrument for foodrelated lifestyles. Latent class cluster analysis (LCA) enabled the identification of four consumer segments (uninvolved, conservative, health-conscious, and moderate) with different preferences toward selected functional ingredients, nutrition, and other claims. The results provide insights that allow for a better understanding of consumer preferences for functional ingredients and claims, and new perspectives for bread marketing to different consumer segments based on food-related lifestyles. Identifying the drivers that affect bread purchasing and consumption can support reformulation activities and product promotion in the direction of reinforcing healthier food choices.Vir: Foods [Elektronski vir]. - ISSN 2304-8158 (Vol. 12, [article no.] 3766, iss. 20, Oct. 2023, str. [1]-18)Vrsta gradiva - e-članek ; neleposlovje za odrasleLeto - 2023Jezik - angleškiCOBISS.SI-ID - 178692611
Avtor
Kušar, Anita, 1976- |
Pravst, Igor |
Pivk Kupirovič, Urška |
Grunert, Klaus G., 1953- |
Kreft, Ivan, 1941- |
Hristov, Hristo, živil. tehnologija
Teme
nutricionistika |
kruh |
funkcionalne sestavine |
prehranske trditve |
»conjoint« metoda |
življenjski slog povezan s hrano |
bread |
functional ingredients |
nutrition claims |
choice-based conjoint |
food-related lifestyles |
latent class analysis |
segmentation
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Baze podatkov, v katerih je revija indeksirana
Ime baze podatkov | Področje | Leto |
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Povezave do osebnih bibliografij avtorjev | Povezave do podatkov o raziskovalcih v sistemu SICRIS |
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Kušar, Anita, 1976- | 22463 |
Pravst, Igor | 24300 |
Pivk Kupirovič, Urška | 50408 |
Grunert, Klaus G., 1953- | ![]() |
Kreft, Ivan, 1941- | 00950 |
Hristov, Hristo, živil. tehnologija | 51995 |
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