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Ekonomsko-poslovna fakulteta, Maribor (EPF)
POSLOVALNI ČAS/ IZPOSOJA NA DOM: Ponedeljek, Sreda, Petek 8.30 - 14.00. Torek, Četrtek 8.30 - 17.00. ČITALNICA: Ponedeljek, Torek, Sreda, Četrtek 8.30 - 17.00, Petek 8.30 - 14.00.
  • Start-ups and the mobilization of social interactions
    Barès, Franck ; Cova, Bernard, prof. ; Nemani, Anicet
    With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future ... business value, there exists an alternative form of entrepreneurship that young entrepreneurs are embracing. They call it "entrepreneurial activism" and its philosophy is "community first, start-up second". Guiding entrepreneurs to reap the benefits of brand and market development, the authors present a five-step approach on how to develop a community and launch a start-up within it. This guide explores how best to define a cause and create a movement, to recruit volunteers and create opportunities within a community. The collaboration between the three authors creates an enticing mix of entrepreneurship and marketing perspectives that bridges the academic and professional worlds and shares a wealth of business expertise and experience from three continents
    Vrsta gradiva - knjiga ; neleposlovje za odrasle
    Založništvo in izdelava - London : Emerald Group Publishing, cop. 2023
    Jezik - angleški
    ISBN - 978-1-80455-609-2
    COBISS.SI-ID - 183502851

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Mesto prevzema Status gradiva Rezervacija
Ekonomsko-poslovna fakulteta, Maribor
prosto - na dom, čas izposoje: 30 dni
Signatura – lokacija, inventarna št. ... Status izvoda
 65.011.1 BARÈS F. Start-ups  65.011.1 BARÈS F. Start-ups prosto - na dom, čas izposoje: 30 dni
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