Current changes in technology and the role of the Internet open up new opportunities for companies both to communicate with the public and organisational functionality of its own structure. The fact ...that Social Media entered the business landscape, can be globally experience in the novel ways of communication, particularly between all stakeholders in organisation’s environment, but also in growing tendency in search for the new knowledge and expertise in digital environment. Organisations existing in brick-and-mortar landscape, observing ongoing and continues development of the digital technologies that ubiquitously transforming the way we perceive a role of marketing and making Public Relations more fascinating discipline in the XXI century. Becoming more exposed to the public, marketers needs to understand importance of their role in the new age of digital era but more importantly to be able to adapt to a new environment by building their digital presence with accordance to tomorrow’s reality and prevailing expectations. Every geographical region has its own unique approach in practicing public relations and building their own understanding of that concept. What is more, one also has to take into consideration the relations between corporate culture and organizational environment and it’s influence on certain managerial practices. Broadening the traditional perspective and communication by the new and growing acceptance of the dot.com era, internet is defining new rules, that continuously supported by the visionary and innovatory approach of modern organisations, not only modelling PR and marketing but companies as a whole. The aim of this article is to identify the changing trends of the new PR model that continuously evolve in the digital era and changing our way of building robust two-direction communication channel. The article presents four case studies (Poland and the UK) of social media in PR on the automotive market.
Coaching modern day nomads Chmielecki, Michał
Journal of Intercultural Management,
2009, Letnik:
1, Številka:
2
Journal Article
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International assignments in global corporations have immensely increased over the last few decades.
The growth of the global economy, multinational corporations and other organizations, as well as ...growth in intergovernmental and nongovernmental contacts have dramatically increased the number of expatriates. Consequently, expatriate development has become an important human resource development issue not only for multinational corporations but also for international organizations, governments and other businesses. This article deals with the aspects of coachingin acculturation process of expatriate managers.
The purpose of this article was to explore the nature of the marketing of higher education (HE) and universities in an international context. There is a substantial literature on the marketing of ...Higher Education and consumer behavior. Scholars provide evidence of the marketing strategies that have been implemented by HE institutions. However the literature comparing the choices of Polish and British students remains very limited, and this is relatively uncharted territory. This paper compares the decision-making processes made by British and Polish students while choosing a university.
Knowledge transfer between the HQ and subsidiary has recently been targets of increasing research interest. However, the role of expatriate managers and local staff perspective on this process has ...not been examined enough.
Intercultural interactions in a multicultural work environment are a peculiar type of social interactions. The results of prior research on the effects of interactions in such environment are ...inconclusive. The majority of the previous studies have emphasized problems, applied a quantitative methodology and interpreted the results with regard to social identity and categorization theory, information-processing theory and intergroup contact theory. The aim of this paper is to interpret intercultural interactions with regard to selected psychological theories. The qualitative paradigm was implemented to the authors’ study, while the grounded theory approach was used to analyze the data gathered in five subsidiaries of multinational corporations. The results suggest that working in a multicultural environment generates specific demands which can be perceived by individuals either as hindrances or challenges. Organizational resources,e.g. training courses, IT technology, organizational culture that promotes diversity, and individual resources, particularly psychological capital, international experience and acquired skills (mainly language skills), determine the perception of work demands and work outcomes.
Purpose: The purpose of the study was to answer the question: “What are the most common factors influencing effectiveness of internal communications faced by Polish organizations?” This article ...discusses the role of internal communications practices leading to enhancement of organizational performance. In particular, it concentrates on factors impeding the flow of information inside the organization. Later on, the article presents empirical findings. Methodology: Contemporary public relations, internal communications and employee communications texts have been reviewed to identify how internal communications is defined in literaturę and how it influences organization success. Relevant existing research was reviewed and primary research was conducted. The latter consisted of 29 in-depth interviews with employees from various Polish organizations. Results/findings: The article presents interesting results that can be especially useful for internal communications specialists and managers. It is recommended that to gain a fuller picture of the issues underlying the findings, quantitative research with relevant employees should be undertaken.
Abstract
The main objective of our research was to compare followers evaluation of Polish middle managers in regard to their traits and behaviors, which are essential for leadership effectiveness, in ...the years of 2008/2009; 2010/2012; 2012 and during 1996/1997 under the GLOBE research project. As was unexpected, our research results indicate the Polish middle managers under our follow-up study scored significantly lower than their counterparts investigated under the GLOBE study in 1996/1997 on Performance Orientation, Team Orientation, Humane Orientation, Integrity, Visionary and Inspirational Leadership Dimensions, and significantly higher on Autocratic Leadership style. Our findings point to the conclusion that profound changes in political anc socioeconomic systems in Poland, have shown little effects so far on managerial values and subsequent attitudes and behaviors. We postulate that deep changes in peoples' mentality are needed to generate beneficial changes in the societal and organizational values and succeeding attitudes and behaviors.
Efficient and effective delivery of cross-border and cross-sectoral e-Government public services is crucially dependent on interoperability, provision of which directly contributes to the achievement ...of the goals of the Digital Agenda for Europe in particular and the Europe 2020 Strategy in general. In this context, main issues, knowledge units, best practice, and legal base of interoperability must be done fully understandable for all (staffof local, regional, and national public administrations, national institutions and agencies, managers of e-Government projects, public service developers, policy makers, etc.) who are involved in defining, designing, and implementing Europe-wide public services. However, at the moment there are no known learning courses on interoperability in the EU member countries. The LLP Leonardo da Vinci project "ELGI - e-learning for e-Government" addresses this issue and aims at the development of an innovative e-learning course for acquiring knowledge concerning interoperability. The e-course is intended to be useful for three main target groups: decision makers responsible for the process of legislating in the field of e-Government, public administration staffwho are/will be users of public services, and contractors or, in other words, organizations involved in development and delivery of public services. The current paper presents work-in-progress related to the design of the mentioned e-course. It covers all main aspects of the design starting from steps that were undertaken to create an information base needed for production of the e-course content and finishing with the detailed specification of the e-course structure. Therefore, the paper specifies the information base of the e-course, course aims, target groups, organization of learning process, modules, and topics. Moreover, each topic is presented in terms of its content and learning outcomes. The e-course will allow target groups to acquire all the actual knowledge on interoperability in one place. PUBLICATION ABSTRACT
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