The subject of this paper is the influence of cinema on the creation of the past different from that provided by written history. The goal is to show how films, especially documentaries and war ...spectacles, have a role to play in creating a desirable history. Revisionism on film is not based on new sources or new knowledge that has been obtained in a scientifically based way, but interpretations that are contrary to established historical facts are loaded with partial and unscientific methods. Using the method of content analysis, we will present the topic through, two Kosovo, one Croatian and one French film, of different genres, created in the second decade of the 21st century.
In this paper, we propose a new algorithm for distributed spectrum sensing and channel selection in cognitive radio networks based on consensus. The algorithm operates within a multi-agent ...reinforcement learning scheme. The proposed consensus strategy, implemented over a directed, typically sparse, time-varying low-bandwidth communication network, enforces collaboration between the agents in a completely decentralized and distributed way. The motivation for the proposed approach comes directly from typical cognitive radio networks' practical scenarios, where such a decentralized setting and distributed operation is of essential importance. Specifically, the proposed setting provides all the agents, in unknown environmental and application conditions, with viable network-wide information. Hence, a set of participating agents becomes capable of successful calculation of the optimal joint spectrum sensing and channel selection strategy even if the individual agents are not. The proposed algorithm is, by its nature, scalable and robust to node and link failures. The paper presents a detailed discussion and analysis of the algorithm's characteristics, including the effects of denoising, the possibility of organizing coordinated actions, and the convergence rate improvement induced by the consensus scheme. The results of extensive simulations demonstrate the high effectiveness of the proposed algorithm, and that its behavior is close to the centralized scheme even in the case of sparse neighbor-based inter-node communication.
Marketing in sports is an area that, in addition to promotion as the most transparent set of activities in this area, also includes research, segmentation, positioning, then decisions about the ...product, price, distribution, employees, etc. The extent to which authors from this field have all the mentioned marketing potentials in their considerations depends primarily on understanding the breadth of the sports industry. This paper takes the position that the sports industry includes athletes and sports events, as well as the material sports industry, that is, manufacturers of equipment, clothing, and footwear, as well as providers of sports services. Another inaccuracy in defining the potential of marketing stems from the fact that the sports industry, expressed in this way, brings certain circumstances that produce peculiarities in the application of marketing in sports. In addition, a rapidly growing market such as sports, which is simultaneously stimulated by the rapid growth of information and communication technologies, i.e. social media, modifies existing marketing tools and processes, but also creates some new ones. The aim of the paper is to define the peculiarities in the application of marketing tools and processes in the sports industry. The scientific contribution is based on the views of different authors from the field of marketing in sports and related fields, as well as on the issue of the choice and application of marketing tools and processes. The analysis of available literature, i.e. secondary data sources, confirmed the basic research hypothesis that the application of marketing tools and processes implies certain specificities in relation to their application in other areas.
Ethical Aspects of Science and Technological Innovations Dai, Dejan; Kostadinovi, Gruja; Stankovi, Milan
International Journal of cognitive research in science, engineering and education,
08/2023, Letnik:
11, Številka:
2
Journal Article
Odprti dostop
The progress of civilization depends on both science and ethics, on two different ideas. Unlike ethics, which deals with moral principles and ideals that guide human behavior, science is based on ...logical argumentation, empirical data, and methodical testing. However, as science develops, it often raises ethical questions that must be addressed. As a result, science and ethics are intertwined and both are essential for the moral and long-term advancement of science. This research examines the results of two interconnected processes: the quick development of science and technology and its moral ramifications, or the harm it does to peoples lives all around the world. The writers highlight the need for a qualitative shift in attitudes toward nature and society as a whole in order to address environmental challenges and remove the threat of a global ecological disaster by analyzing the substance and impact of these processes.
The main topic is Serbian agro-food potential. Serbia possesses exceptional natural resources having in mind it is located in the most favourable region of the North latitude. If this potential is ...used in an optimal measure, it would bring exceptional results. According to agriculture census in 2018 in Serbia there was registered 628.552 family agricultural farms, and 562 896 are family households. By adequate strategic planning, agriculture can provide a significant contribution to the economic development of a country. Agriculture encourages employment, takes a significant part in foreign trade, provides food security for citizens, contributes to the rural development and ecological balance. Therefore, it affects the development of entire country by being related to different sectors.
This research paper explains the importance of public relations and its role of public relations in textile organization. Public relations are the art and social science of that link inside and ...outside the organization together. PR in the textile industry plays a crucial role in building and maintaining a positive company image. The aim of this paper is to highlight the role and importance of public relations in creating a strong brand through effective communication with the public, customers, and partners. Additionally, PR strategies help in managing crisis situations and preserving the company's reputation. Effective PR can increase brand recognition, leading to higher sales and customer loyalty. Nowadays, as consumers become more aware of social responsibility, PR can contribute to promoting sustainable and ethical practices within the textile industry.
The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate ...environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital marketing. The primary digital marketing tools are examined, and it is emphasized that there are no general answers for tool selection; rather, each tool must be chosen for a particular business. Digital marketing is the practice of promoting goods or services via the use of digital technology, mostly the Internet but also mobile devices, display advertisements, and other digital media. Digital marketing efforts are becoming more common and effective as digital platforms are integrated into daily life and marketing strategies and as more consumers use digital devices than physical stores. This essay largely focuses on conceptualizing digital marketing and how it benefits modern businesses.
The advancement of information technologies during the past several decades has excelled, especially those that are applicable to all aspects of human activity. The aim of this paper is to determine ...the views of agricultural product producers in Central Serbia on e-business, with a focus on determining the perception of the promotional potential of the Internet itself. As social media networks, play an increasing role in e-business globally, the intention is to emphasize the importance of their use in order to promote various agricultural and food products. The survey included a final sample of 92 respondents. The basic hypothesis in this paper is that the Internet as an e-business technology has great potential for improving the position of farmers and producers, but also that it is not used in its full potential. The results confirm the aforementioned hypothesis, while the conclusions are directed towards the necessity of education in order of getting to know the benefits of e-business, as well as the advantages of promotion via social networks.
Predmet ovog rada je uticaj pandemije kovid 19 na industriju oglašavanja i sponzorstva u sportu. U vremenu kada ravnodušnost javnosti postaje sve više nepremostiva prepreka za reklamnu industriju, ...ova grana industrije suočena je sada sa još većim problemom. Istovremeno, dok mnogobrojni sportisti i sportski subjekti u velikoj meri zavise od svojih sponzora, velika većina sportskih manifestacija u svetu, je otkazana. Pojedini sportisti višestruko više zarade od svojih sponzorskih ugovora nego od profesionalnih ugovora u svojim klubovima, takmičenja i sl. Gubitak prihoda od mečeva još je jedna velika briga za klubove i turnire, posebno one manje. Još uvek nije jasno na koji nači će sportska industrija previzići probleme izazvane pandemijom, kao ni kakva budućnost očekuje sport u eri post kovida19.
Physical exercise is crucial for maintaining good health and well-being. Scientific research on the impact of physical exercise on health is fundamental for advancing our understanding of the ...subject, informing public health policies, promoting evidence-based medical practices, and ultimately improving the health and well-being of individuals and communities. The basic goal of this research is to determine the relevance of the term health as a carrier of a promotional message on the fitness market in the Republic of Serbia. The paper used descriptive statistics to describe the sample, T test of independent samples, one-factor analysis of variance (ANOVA) and Pearson's correlation analysis to examine the relationship between variables. The research results showed that the primary focus of the promotional message should still be health. Apart from this, the research found that a significant number of fitness centers use Instagram as the primary social network, and that there is great promotional potential in the relationships that develop between employees and service users.
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