This is the first analysis of Gandhi's dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience. Peter Gonsalves ...chooses three famous theorists from the field of communication studies and looks at Gandhi through the lens of each one, to give us a fascinating and new insight into one of the most famous men from South Asia. The author first prepares the ground for the theoretical investigation by exploring the breadth of Gandhi's communication skills. He provides essential information on a wide range of Gandhi's communication skills, with a view to proposing interesting areas of research for communication scholars. The book deals with the qualitative and quantitative aspects of Gandhi's verbal output, his linguistic capacity, his journalistic and letter-writing style, his peace communication in an atmosphere of conflict, his organizational ability and the international repercussions of his mass mediated messages. It also elaborates the different types of non-verbal communication he used, such as silence, fasting, clothing, personal presence and charisma. The book closes with, perhaps for the first time, a Gandhian approach to symbolisation for socio-political change.Photographs of Gandhi in different phases of his life have been used to provide a visual chronology of sartorial change and emphasise the arguments in the book.
Khadi: Gandhi′s Mega Symbol of Subversion investigates the power of a symbol to qualitatively transform society, studying Mahatma Gandhi s use of clothing as a metaphor for unity, empowerment and ...liberation from imperial subjugation.
The first book of its kind, this book explores Gandhi′s dressing style through communication theory, as well as investigating the ways in which he presented himself in speech, personal presence and ...charisma.
Khadi: Gandhi`s Mega Symbol of Subversion investigates the power of a symbol to qualitatively transform society by studying Mahatma Gandhi's use of clothing as a metaphor for unity, empowerment and ...liberation from imperial subjugation.
The book brings together historical evidence of Gandhi's search for a semiotics of attire in his quest for personal integrity and socio-political change. From a multidisciplinary perspective, it closely examines the subversion underlying his sartorial communication.
The author also discusses the complex challenges in Gandhi's highly polarized environment, such as the conflict between the British Empire and the Indian National Congress, Hindu-Muslim tensions, the urban-rural divide, and the question of untouchability.
The author examines the symbolic potential for change which khadi has, not merely as 'revolution' or 'sedition', but as a sustained, well-organised strategy for achieving full independence or purna swaraj.
This is the first analysis of Gandhi's dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience. Peter Gonsalves ...chooses three famous theorists from the field of communication studies and looks at Gandhi through the lens of each one, to give us a fascinating and new insight into one of the most famous men from South Asia.The author first prepares the ground for the theoretical investigation by exploring the breadth of Gandhi's communication skills. He provides essential information on a wide range of Gandhi's communication skills, with a view to proposing interesting areas of research for communication scholars.The book deals with the qualitative and quantitative aspects of Gandhi's verbal output, his linguistic capacity, his journalistic and letter-writing style, his peace communication in an atmosphere of conflict, his organizational ability and the international repercussions of his mass mediated messages. It also elaborates the different types of non-verbal communication he used, such as silence, fasting, clothing, personal presence and charisma. The book closes with, perhaps for the first time, a Gandhian approach to symbolisation for socio-political change.Photographs of Gandhi in different phases of his life have been used to provide a visual chronology of sartorial change and emphasise the arguments in the book.
In the year marking the birth centenary of the renowned semiotician Ronald Barthes, the article investigates a painting that was commissioned by the members of the British East India Company and ...installed in the central hall of their office in London. After establishing its historical context, the text employs Barthesian theory to unravel the cultural, symbolical and hermeneutical myths underpinning the ideology that sustained and promoted the colonial enterprise for more than a century.
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