The draw and diversity of the destination’s offer is an antecedent of the tourism visits growth. The destination supply differentiation is carried through new, specialised tourism products. The usual ...approach consists of forming specialised tourism products in accordance with the existing tourism destination image. Another approach, prevalent in practice of developed tourism destinations is based on innovating the destination supply through accordance with the global tourism trends. For this particular purpose, it is advisable to choose a monitoring and analysis method of tourism trends. The goal is to determine actual trends governing target markets, differentiating whims from trends during the tourism preseason. When considering the return on investment, modifying the destination’s tourism offer on the basis of a tourism whim is a risky endeavour, indeed. Adapting the destination’s supply to tourism whims can result in a shifted image, one that is unable to ensure a long term interest and tourist vacation growth. With regard to tourism trend research and based on the research conducted, an advisable model for evaluating tourism phenomena is proposed, one that determines whether tourism phenomena is a tourism trend or a tourism whim.
The tourism market has been facing a labor crisis. This raises the question of the hotel operations and business processes as well as its business organization. The dynamic tourism environment faces ...the challenges of staff turnover and in the same time labour and their motivation to work. Work productivity is one of the basic indicators of a hotel’s successful operation. The hotel guest is in contact with the employees during the service. Employees are the bearers of the tourist product in the provision of services for which the primary accommodation facilities are. The aim of the paper is to examine the staff productivity in the hotels of the city of Makarska. The analysis of labor productivity shows the development of the hotel where guidelines can be provided for the operation and improvement of business processes in order to achieve competitiveness. Methodology used in the paper is descriptive statistical analysis, as the data obtained comes from secondary data that is necessary for the calculation of indicators for the purposes of this paper. The paper presents the productivity coefficient of a four-star hotel in the city of Makarska. The work represents a significant contribution in the application sense for the hotel industry, so that the management makes the right decisions about the organization of work and number of staff because employees build a reputation in the competitive tourist market. During the pandemic Covid19, labor productivity was lower. The labor productivity coefficient shows that it has recovered after the pandemic Covid19, but has not yet reached its maximum.
Throughout its millennial history, humanity has been confronted with numerous infectious diseases and even global pandemics since time immemorial, with an insufficient level of health culture. Among ...the most famous and most terrible pandemics, the source and focus of which was most often in the Far East with a low health culture were pandemics of leprosy, plague, smallpox, cholera, tuberculosis, malaria, and the latest pandemic Corona virus SARS cov-2 covid-19 They also aff ected our region and Dalmatia, which has always had extensive communications throughout the Mediterranean and the world. Half a billion people or 2/3 of the inhabitants of Europe and its recurrences are recorded until the beginning of the 21st century. The development of mass tourism with all the health benefits of temporary changes in the working and living environment and living in healthsaving areas (sea, lakes, mountains ...), due to large globalized intercontinental migrations at the same time results in large pollution and environmental destruction and intensive contacts for the spread of epidemics pai pandemic infectious diseases.Positive but also negative experiences and the scale of pandemics of infectious diseases and activities for their prevention and control are considered on a global scale and especially in the area of the famous Croatian Mediterranean region of Dalmatia, as a crossroads of demographic, economic and cultural communications to Europe and the world. Understanding and analyzing the occurrence and legality of occurrence, development, spread and duration of periodic recurrence of epidemics and pandemics, as well as their suppression and prevention throughout the millennium history, with sociocultural and touristic interaction which is discussed in this paper, can be a valuable reference point in the current pandemic SARS Cov-2 Covid 19, which has seriously threatened the world with so far (31.01.21.) an estimated over 100 million patients and 2 million deaths ( in Croatia over200 000 patients and 5000 deaths) with, in some european countries, a worrying progression that despite the efforts of the health epidemiological profession is not waning. However, with the drastic measures taken by the National Staff , the situation with the pandemic at the end of January 2021 is gradually easing, which allows for a cautious relaxation of measures. Following this is the announcement of further cautious easing of measures with the intention that Croatia, as a “corona free” destination, welcomes the upcoming tourist season on which the entire Dalmatian and whole Croatian economy depends.
This study explores the scale efficiency of four star hotels in a small tourist destination in Croatia. The number of overnight stays and the increase in hotel beds are two indicators of the ...development of a tourist destination. Among the accommodation facilities, hotels play a significant role in the development of a tourist destination, but they are increasingly facing a labor force crisis. Data envelopment analysis is used to rank hotels by efficiency coefficient. The aim of the paper is to investigate the efficiency of the hotel by taking certain inputs and outputs, which are explained in detail in the paper. The paper uses the CCR (Charnes, Cooper, and Rhodes) and BCC (Banker, Charnes, and Cooper) models to calculate hotel scale efficiency and also presents an overview of previous research around the world.
Čovječanstvo je kroz svoju milenijsku povijest slijedom permanentnih migracija, a uz nedostatnu razinu zdravstvene kulture i infrastrukture, od pamtivijeka suočeno s brojnim zaraznim bolestima pa i ...globalnim pandemijama. Među najpoznatijim i najstrašnijim pandemijama kojima je izvorište i žarište najčešće bilo u području Dalekog istoka s niskom zdravstvenom kulturom bile su pandemije lepre, kuge, boginja, kolere, tuberkuloze, malarije, pa i najnovija pandemija Corona virusa SARS Cov-2 Covid- 19. One su zahvaćale i naše krajeve, pa i Dalmaciju koja je oduvijek imala razgranate komunikacije diljem Mediterana i svijeta. Katastrofalne razmjere globalnih pandemija o kojima je riječ pokazuju procjene suvremenih istraživača koje govore da je, primjerice, tijekom povijesti samo od brojnih pandemija kuge umrlo preko pola milijarde ljudi ili 2/3 žitelja Europe. Razvoj masovnog turizma uz sve zdravstvene pogodnosti privremene promjene radne i životne sredine slijedom globalnih interkontinentalnih migracija, u isto vrijeme rezultira velikim polucijama i destrukcijom okoliša te intenzivnim kontaktima stvara pogodno tlo za širenje pandemija, pa je turističko ugostiteljski sektor uvijek prvi na udaru restrikcija s velikim socio gospodarskim posljedicama. Pozitivna, ali i negativna iskustva, te razmjere pandemija i aktivnosti za njihovo sprječavanje te suzbijanje, u radu se sagledavaju na globalnom planu te posebice prostoru kroz vjekove glasovite hrvatske regije Dalmacije, kao razmeđi europskih demografskih, gospodarskih i kulturnih komunikacija. Spoznaja i analiziranje pojavnosti i zakonitosti nastanka, razvoja, širenja te vremensko trajanje i periodično ponavljanje pandemija, pa i njihovo suzbijanje i preveniranje kroz milenijsku povijest, što se uz sociokulturne interakcije s turizmom razmatra u ovom radu, može biti dragocjen orijentir i u aktualnoj pandemiji. Ona je ozbiljno zaprijetila svijetu s preko 100 milijuna oboljelih i 2 milijuna preminulih (do 31. 01.2021.), uz zabrinjavajuću progresiju koja unatoč naporima prenapregnute zdravstveno epidemiološke struke i pronalaska cjepiva, pojavom novih sojeva i mutacijom virusa, ne jenjava. Problemi su evidentni i u Dalmaciji te Hrvatskoj u cjelini, koja je prema broju zaraženih po stanovniku krajem prosinca i početkom siječnja bila među najugroženijim zemljama EU, uz ukupno 200.000 oboljelih i 5.000 preminulih. Međutim uz poduzete drastične mjere Nacionalnog stožera, situacija s pandemijom u RH pa i Dalmaciji postupno jenjava, što uz intenzivno procjepljivanje pučanstva omogućava daljnje oprezno popuštanje mjera s nakanom da Hrvatska kao „corona free“ destinacija dočeka turističku sezonu o kojoj ovisi dalmatinsko pa i cjelokupno hrvatsko gospodarstvo.
Throughout
its millennial history, humanity has been confronted with numerous infectious
diseases and even global pandemics since time immemorial, with an insufficient
level of health culture.Among the most famous and most terrible pandemics, the
source and focus of which was most often in the Far East with a low health
culture were pandemics of leprosy, plague, smallpox, cholera, tuberculosis,
malaria, and the latest pandemic Corona virus SARS cov-2 covid-19 They also
affected our region and Dalmatia, which has always had extensive communications
throughout the Mediterranean and the world. Half a billion people or 2/3 of the
inhabitants of Europe and its recurrences are recorded until the beginning of
the 21st century. The development of mass tourism
with all the health benefits of temporary changes in the working and living
environment and living in health-saving areas (sea, lakes, mountains ...), due
to large globalized intercontinental migrations at the same time results in
large pollution and environmental destruction and intensive contacts for the
spread of epidemics pai pandemic infectious diseases.Positive but also negative
experiences and the scale of pandemics of infectious diseases and activities
for their prevention and control are considered on a global scale and
especially in the area of the famous Croatian Mediterranean region of Dalmatia,
as a crossroads of demographic, economic and cultural communications to Europe
and the world. Understanding and
analyzing the occurrence and legality of occurrence, development, spread and
duration of periodic recurrence of epidemics and pandemics, as well as their
suppression and prevention throughout the millennium history, with
sociocultural and touristic interaction which is discussed in this paper, can
be a valuable reference point in the current pandemic SARS Cov-2 Covid 19,
which has seriously threatened the world with so far (31.01.21.) an estimated
over 100 million patients and 2 million deaths ( in Croatia over200 000 patients and 5000 deaths) with, in some european countries, a worrying
progression that despite the efforts of the health epidemiological profession
is not waning. However,
with the drastic measures taken by the National Staff, the situation with the
pandemic at the end of January 2021 is gradually easing, which allows for a cautious
relaxation of measures. Following this is the announcement of further cautious
easing of measures with the intention that Croatia, as a "corona
free" destination, welcomes the upcoming tourist season on which the
entire Dalmatian and whole Croatian economy depends.
Uspješan razvoj turističke destinacije determiniran je proaktivnim djelovanjem svih njenih dionika. Ključni dionici turističke destinacije su, pored turista, zaposlenici u turizmu, poslovni subjekti ...u turizmu kao nositelji turističke ponude, lokalna samouprava, investitori u turističke sadržaje i lokalno stanovništvo. U radu se polazi od postavki
da je lokalno stanovništvo zaposleno u turizmu ključni čimbenik koji pridonosi izgradnji prepoznatljivosti destinacije i njene diferencijacije u odnosu na druge turističke destinacije. Na osnovi rezultata prošlih istraživanja i istraživanja na terenu ispituje se kojim mehanizmima lokalno stanovništvo, a posebno oni koji djeluju i zaposleni su u turizmu, pridonose izgradnji marke turističke destinacije. U tu svrhu provedeno je ispitivanje putem anketnog upitnika
na namjernom uzorku u više turističkih destinacija u Hrvatskoj. Utvrđeno je da svijest o marki turističke destinacije pozitivno utječe na percipiranu vrijednost marke turističke destinacije te da percipirana
vrijednost marke turističke destinacije pozitivno utječe na odanost prema marki turističke destinacije, što u konačnici utječe na razvoj marke destinacije. Rad nije istražio sve utjecajne veličine na stvaranje
marke turističke destinacije, u čemu je njegovo ograničenje, ali je ukazao na nova područja istraživanja i potencijal ponuđenih rezultata za
upravljačke strukture u turizmu u izgradnji marke turističke destinacije.
Successful development of a tourist destination is determined by proactive activities of all destinations’ stakeholders. Besides tourists, the key tourist destination stakeholders are: employees in tourism, organizations in tourism as creators of tourism offer, local authorities, investors in tourist capacity and local inhabitants. The paper builds on the postulation that local inhabitants employed in tourism are the key ingredient that contributes to developing distinguishing elements of a destination and differentiates it from other tourist destinations. Based on previous findings and field research, the paper discusses how local inhabitants, especially ones that are employed in tourism, contribute to the development of a tourist
destination brand. With that purpose in mind, field research has been conducted using the questionnaire on a purposive sample of several tourist destinations in Croatia. Brand awareness positively influences brand value of a tourist destination and consequently brand value positively influences brand loyalty of a tourist destination. All this contributes to the development of a tourist destination brand. The paper
focuses only on several antecedents of building a tourist destination brand, and this is perceived as paper limitation. But, nonetheless, the paper has indicated new research streams that should be applied and, also, research results offer ideas for managerial structures in tourism that are focused on developing a tourist destination brand.
The draw and diversity of the destination’s offer is an antecedent of the tourism visits growth. The destination supply differentiation is carried through new, specialised tourism products. The usual ...approach consists of forming specialised tourism products in accordance with the existing tourism destination image. Another approach, prevalent in practice of developed tourism destinations is based on innovating the destination supply through accordance with the global tourism trends. For this particular purpose, it is advisable to choose a monitoring and analysis method of tourism trends. The goal is to determine actual trends governing target markets, differentiating whims from trends during the tourism preseason. When considering the return on investment, modifying the destination’s tourism offer on the basis of a tourism whim is a risky endeavour, indeed. Adapting the destination’s supply to tourism whims can result in a shifted image, one that is unable to ensure a long term interest and tourist vacation growth. With regard to tourism trend research and based on the research conducted, an advisable model for evaluating tourism phenomena is proposed, one that determines whether tourism phenomena is a tourism trend or a tourism whim.
In the literature, authors pay special attention to the attitudes of the local population towards tourism and how they perceive the attitudes of sustainable tourism, tourists and tourism in general. ...Sustainable tourism development enables perceived economic benefits by ensuring a fair distribution of socio-economic benefits to the local population. In the tourist destination, the development of tourism was carried by the local population, which strives to build the brand of the destination and achieve an increasing number of overnight stays. Destinations that successfully integrate sustainability into their operations are often perceived as responsible and environmentally conscious, which serves as a competitive advantage for attracting tourists. The aim of the research is to examine the local population 's perception of sustainable tourism development from the economic aspect and loyalty to the city where they live. Destinations that systematically promote sustainability contribute to building a tourist destination brand. The research used a google forms survey, and the SPSS program was used for the research results. The results of the research indicate how much the local population feels a relationship with the brand of the destination where they live, they will support measures that ensure the sustainability of the tourism industry and they will be more loyal to the destination.
When developing tourism offer, there is a particular focus on catering to individuals with disabilities, as they represent a potential market for tourism services. While implementing tourism ...services, this particular tourist segment faces constraints. Persons with disabilities have the potential rto contribute to the growth of the tourism market for destinations and businesses. However, it is crucial to ensure that the tourism product is accessible and adapted to their needs. The significance of this market segment is evident in the variety of tourism options available and the level of competitiveness among destinations and accommodation establishments in the global tourism industry. Destination accessibility ensures equal opportunities for individuals with disabilities to engage in tourism, fostering dignity and promoting awareness and education regarding accessibility concerns.From the standpoint of individuals with disabilities as tourists, they foresee potential barriers and requirements that may arise while traveling. Specific obstacles can either result in the decision to give up on traveling or enhance the drive and contentment associated with the trip. This study aims to investigate the perspectives of individuals with disabilities regarding limitations encountered while traveling. The participants in the study are individuals with disabilities residing in the Republic of Croatia. The benefits of this study reside in offering valuable insights to tourism creators in addressing constraints and comprehending requirements, thereby ensuring equitable tourism opportunities for individuals with disabilities. Integrating individuals with disabilities into the tourism sector yields favorable social consequences and plays a crucial role in fostering economic expansion and advancing the tourism industry.
National parks are an important tourist resource in any country. Croatia has eight national parks that are valuable natural heritage and often something that attracts visitors to visit a certain ...region. The paper will look into what national parks as public institutions are doing to increase the number of visitors and how does that reflect on the attractiveness of the park. Strategic planning is important in any business operation and it is equally important in managing natural resources such as a national park. The national park Krka, located in Šibensko - kninska county, which experienced a large increase in the number of visitors and became an overall popular tourist destination, will be used as the case study. The paper will analyse what procedures are implemented in the national park Krka and how do they impact the number of visitors. The paper will present what planning strategies should be used to make already attractive tourist resources even more appealing to visitors. The aim is to showcase good practises in planning and the results it could lead to.
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