The purpose of this study is to determine the extent to which the strategic marketing planning process is being used in the Greek professional sports sector and its contribution to clubs' business ...performance. The research was concentrated on the professional sports sector in Greece and the research hypotheses were investigated through a questionnaire that was delivered to clubs' managing directors and administrative staff. This research showed that strategic marketing planning plays an important role in clubs' business performance. However, this work indicated that strategic marketing planning process is applied to a little extent in the Greek professional sports sector.
Purpose - This paper seeks to contribute to an understanding of the organizational culture of the spin-off knowledge-based enterprises, which operate within the science and technology parks in ...Greece. In this context, a critical number of questionnaires have been distributed to the spin-offs to examine whether firms born within the parks have developed a functional organizational culture, one that provides a solid foundation for organizational effectiveness and business excellence. Design/methodology/approach - The Organizational Culture Assessment Questionnaire (OCAQ) was developed by Sashkin to help people identify and understand the nature of the culture in their own organization, as a first step in identifying problems and defining the sort of culture they want (and the sort of culture that will help deal with organizational problems). The data for the present study were obtained by the OCAQ mailed to a sample of 33 spin-off companies that operate within the aforementioned science and technological parks. The mailing consisted of the questionnaire itself, a cover letter, and a stamped pre-addressed return envelope. Of the 90 questionnaires mailed after phone contact, 33 were received, representing a 37 percent response rate. Findings - There seems to have been ascertained serious organizational culture weaknesses regarding management of change practices, goal and customer orientation, cultural strength and efficient team working. It is of critical importance for policy makers to set general principles, guidelines as well as organizational reform measures and priorities to achieve better efficiency and effectiveness of spin-offs in Greece and approach business excellence. Finally, implications for theory, managers and future research are presented. Originality/value - This paper provides useful information on organizational culture assessment.
Purpose - The purpose of this paper is to provide a better understanding of how the internet is used as a strategic tool in electronic customer relationship management (e-CRM) in the football sector. ...In particular, the research questions this paper addresses are: How can the online environment be described? How are the customers served in this online environment? The first research question provides an overview of the online environment and the second research question describes the services offered in this online environment.Design methodology approach - The qualitative research is the appropriate approach, in order to collect the required data, as the particular research characterizes a complete and comprehensive view and understanding of a phenomenon in its entity. The research is based on the use of double case study approach combining two data collection methods, participant observation and documentation. This particular research adopts the approach of participant observation and documentation. Primary data are collected through an observation checklist, with the help of browse target web sites related to the study. In order to get additional information about the clubs' specific data, the paper used e-mails. Secondary data were collected through documents from different sources to verify the collected data. In documentation are used official publications, newspapers, journals, and brochures.Findings - The study indicates that the design of a web site needs to be viewed primarily as a business task, which is consistent with previous research, not a technical task. The web site design needs to be appropriate to the needs of the club and should focus supporting business goals. Managers need to increase web site self-problem solving functions. It helps to decrease customer's interactivity with company's representatives. The contents match with the theory mostly. They are match efficient in providing online services but they still need to provide complete shipping information. This study contributes to previous theory since it has investigated the use of the internet in customer relationship management (CRM). However, due to the lack of research concerning the e-CRM in the football sector this study needs further consideration by collecting data through interviews with CRM managers and fans. Finally, the same study can be conducted on a larger sample of web sites.Originality value - CRM and internet as strategic tools in the football sector is a new research area and not covered adequately in recent and past publications in recognized international journals.
Explores the recreation preference & participation patterns of Greek immigrants & their descendants (total N = 58) in Ottawa, drawing on mail survey data. Recreation is examined as possibly leading ...to the preservation of the ethnic cultural identity of Greek immigrants in Canada. It is concluded that, although preference & participation in ethnic cultural activities will not guarantee the preservation of ethnicity in multicultural Canada, recreation may act as an avenue for the preservation of this identity. 2 Tables, 21 References. Adapted from the source document.
Purpose The purpose of this paper is to provide a better understanding of how the internet is used as a strategic tool in electronic customer relationship management eCRM in the football sector. In ...particular, the research questions this paper addresses are How can the online environment be described How are the customers served in this online environment The first research question provides an overview of the online environment and the second research question describes the services offered in this online environment. Designmethodologyapproach The qualitative research is the appropriate approach, in order to collect the required data, as the particular research characterizes a complete and comprehensive view and understanding of a phenomenon in its entity. The research is based on the use of double case study approach combining two data collection methods, participant observation and documentation. This particular research adopts the approach of participant observation and documentation. Primary data are collected through an observation checklist, with the help of browse target web sites related to the study. In order to get additional information about the clubs' specific data, the paper used emails. Secondary data were collected through documents from different sources to verify the collected data. In documentation are used official publications, newspapers, journals, and brochures. Findings The study indicates that the design of a web site needs to be viewed primarily as a business task, which is consistent with previous research, not a technical task. The web site design needs to be appropriate to the needs of the club and should focus supporting business goals. Managers need to increase web site selfproblem solving functions. It helps to decrease customer's interactivity with company's representatives. The contents match with the theory mostly. They are match efficient in providing online services but they still need to provide complete shipping information. This study contributes to previous theory since it has investigated the use of the internet in customer relationship management CRM. However, due to the lack of research concerning the eCRM in the football sector this study needs further consideration by collecting data through interviews with CRM managers and fans. Finally, the same study can be conducted on a larger sample of web sites. Originalityvalue CRM and internet as strategic tools in the football sector is a new research area and not covered adequately in recent and past publications in recognized international journals.
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