Role of gender on acceptance of mobile payment José Liébana-Cabanillas, Francisco; Sánchez-Fernández, Juan; Muñoz-Leiva, Francisco
Industrial management + data systems,
01/2014, Letnik:
114, Številka:
2
Journal Article
Recenzirano
Purpose
– The purpose of the research is to try to explain the intention of adopting a new mobile payment (m-payment) system in a country where this type of payment systems does not have a presence. ...More exactly, to propose and test an integrative theoretical model that allows to determine the relative influence of the determining factors (external influences, ease of use, attitude, usefulness, trust and risk) for the acceptance of a new m-payment system and to analyze the eventual moderating effect of the gender of the consumer in the use of these tools.
Design/methodology/approach
– To carry out this research, a web experiment based on a general population sample was put in place, in order to analyze the proposed behavioral model towards a new m-payment system.
Findings
– The empirical results show that the proposed behavioral model was appropriately adjusted, thus proving that the gender of the user introduces significant differences in the proposed relationships between ease of use and usefulness of the new system, between usefulness, attitude and intention to use, as well as between users' trust and a favorable attitude towards its use.
Practical implications
– The conclusions and implications for management provide alternatives and segmentation strategies to consolidate this new business opportunity under the new technological developments.
Originality/value
– This paper is a pioneer study about the acceptance of m-payment, analyzing at the same time the importance of the moderation effect of users' gender.
In order to combat environmental problems, electromobility is developing worldwide. The purpose of this study is to assess consumer attitudes for electromobility. Likewise, perceived consumer ...effectiveness (PCE) is proposed as a moderator. The analysis was carried out approaching a partial least squares technique within a model of structural equations with a sample of 404 users. Results show that the main motivators driving the purchase of an electric or hybrid vehicle are trust and extrinsic incentives, with green self-identity (GSI) influencing significantly but with less intensity. In addition, the level of knowledge is rather low and has a negative impact. In the proposed behavior model, PCE has a significant impact on intention. The impact of GSI on attitude is especially significant among consumers with a high level of PCE. Likewise, the effect of attitude on intention to adopt is also more pronounced among consumers with a high level of PCE. These findings might help revamp marketing strategies aiming to improve consumer attitudes and product adoption while boosting product sales.
This research is primarily aimed at analyzing the most favorable and unfavorable characteristics considered by consumers contemplating the adoption of biomass and solar energy technologies. The ...pro-environmental behavior, the level of anthropocentrism and ecocentrism in three different cultures are also analyzed using the New Ecological Paradigm scale. Based on a sample of 489 respondents collected by questionnaire, it finds the predominant view in the three cultures is ecocentrism. However, the study has allowed us to discover significant differences in the factors that stimulate or inhibit consumption in Spain, Germany and Mexico. Limitations of the study and the avenues for future research are also discussed.
•Comparative analysis on three countries: Spain, Germany and Mexico.•Anova tests confirm significant differences between countries.•Monetary investment and the changes at home are the main drawbacks.•Employment is a highly-valued attribute by the three populations.
El presente trabajo se centra en analizar las variables que influyen en la intención de uso de energías renovables a nivel residencial, así como en la identificación del perfil de los usuarios de ...acuerdo a diferentes variables socio-demográficas y comportamentales. Para ello se confeccionó un cuestionario online con una muestra de 163 individuos. A través de las pruebas de diferencia de medias se demuestra como las variables que mejor definen esta aceptación son la actitud, el conocimiento previo y el ahorro energético. Asimismo, con ayuda de un análisis clúster se define aún más el perfil del adoptador potencial.
Due to rising carbon dioxide emissions and recent climate change events, there is an increasing focus on adopting sustainable road transport. These issues are reflected in more recent research ...findings on the adoption of sustainable road transport in recent years. This study aims to undertake a meta- and weight analysis of earlier quantitative articles on the adoption of sustainable road transportation, with the goal of providing a broad outline of the event. Ninety-two articles from the last 12 years were selected to conduct this study. Analysis of these 92 articles found that 31 variables were the best predictors, and 15 were promising predictors. The associations between subjective norm and behavioral intention were also moderated by socioeconomic factors such as the human development index and the sustainable mobility index, environmental factors such as the average air quality index and the environmental protection index, energy-related factors such as the availability of renewable energy, and cultural factors such as power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation. Also, the research found that the theory of planned behavior was the most frequently used and that electric vehicles were the most commonly used sustainable transport mode. Researchers who are promoting the use of sustainable mobility will find the results of this study helpful.
•A meta and weight analysis of 92 articles of sustainable road transportation adoption research (STARR).•Best and promising indicators of STARR were identified.•Subjective norms, performance expectancy, and attitude were the most commonly used constructs.•TPB and UTAUT were the most used theories in STARR.•Moderation of socioeconomic, environmental, energy-related, and cultural indicators was presented.
To evaluate the immunological situation against hepatitis B virus (HBV) of a cohort of dentistry students, to analyze the behavior of the levels of hepatitis B surface antigen (anti-HBs) after the ...administration of one or three vaccine doses, and to determine the influence of age and sex on the immune response.
This retrospective cohort study included students attending the School of Dentistry of the institution where the study was performed from 2005 to 2012 who had completed the public health vaccination calendar for HBV at the age of 12-13. Data on age, sex, basal anti-HBs levels, post-vaccination anti-HBs results and final anti-HBs levels were collected. Comparisons of the basal and final levels, as well as associations regarding age and sex, were performed by means of the Student t and Chi-square tests.
Of the 359 students, 97 (27.02%) had basal antibody concentrations <10 mIU/ml, whereas in 262 the levels of anti-HBs were ≥10 mIU/ml (72.98%). Of the 288 participating students who completed the School's protocol for immunization, 287 (99.65%) attained a level of protection ≥10 mIU/ml. Globally, there were statistically significant differences between the basal antibody levels and those achieved after administration of the vaccine and booster, but no association with age or sex was observed.
About 70% of dental students vaccinated as pre-adolescents had serologic evidence of protection against HBV. Administering a booster is associated with the presence of an excellent immune memory. There is clearly a need to reinforce control of the antibody levels in groups at risk, such as Dentistry students.
The oral cavity is a reservoir for Helicobacter pylori, and occupations that involve close contact with it, like Dentistry, could entail a higher risk of colonization. The aim of this study was to ...evaluate if the length of stay at the School of Dentistry of the University of Granada could influence colonization by H. pylori, , and to furthermore correlate colonization by H. pylori, with the state of oral health and oral hygiene habits.
The study groups were: Group 1, 35 students of Odontology in their first year of studies; Group 2, the same 35 students when they were in their fifth academic year; Group 3, 35 students from University study programs unrelated with Health and of the same age as the group 2 students. All underwent H. pylori, colonization determinations by means of the urea breath test (UBT), stool antigen test and a serological test. Also studied were the variables plaque index, gingival index and the number of times teeth were brushed per day. The Student t test was used for comparisons among the three studied groups. The Chi-squared test and Pearson correlation coefficient were used to determine any connection between colonization by H. pylori, and the variables studied.
Comparisons between groups 1 and 2 and between groups 2 and 3 showed significant differences regarding colonization by H. pylori, plaque index, gingival bleeding index and tooth brushing. A positive correlation was found between being colonized by H. pylori, and having a gingival index higher than 10% and tooth brushing once a day or less, in all the studied groups.
Colonization by H. pylori, among Dentistry students at the University of Granada decreased over a four-year time period at the University. Factors related with better oral health, such as a lower gingival index and more frequent tooth brushings, would explain these results.
The main purpose of this paper is to analyze the influence of networks on individuals' purchase decision-making processes within the field of digital marketing, and how its use can favor sales ...development. The scientific literature review allowed us to justify a behavioral model that explains the intention to use based on a set of endogenous constructs or variables. To carry out this research, we created a survey answered by 205 Spanish users of social networks who had previously watched a video explaining the functioning of this new commercial format. Using the existing relationship between diverse variables used in prior studies on social commerce and selecting a substantial group of them, we discovered the significant relationship between subjective norms, usefulness and perceived value with the intention to purchase via social networks.
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