Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process. Applications ...and outcomes of the process have been insufficiently investigated so far in rural areas. The oldest place brand in Slovenia, “Babica in Dedek”, is analyzed to present its socioeconomic circumstances, impacts, and challenges from the perspective of local producers. Three qualitative methods are thus applied: analysis of documents, semi-structured interviews, and a focus group. This case study has revealed factors that contribute to new marketing opportunities, product packaging, holding seminars, and advertising local products in the area. On the other hand, the empirical findings are only partly aligned with the theoretical implications: the impacts of place branding are “sectorally limited” instead of being inclusive and participative.
The aim of this paper is to present a systematic review of tourism certification, labelling and branding research. To review the scientific literature, we followed the PRISMA methodological approach. ...We started by outlining the spatial and temporal distribution of research linked to certification, labelling and branding, carried out in the social sciences and humanities. In the second step, we extracted the theoretical definitions and characteristics of these three processes in tourism from a selected body of literature. We continued by analysing hierarchical and non-hierarchical relations between certification and branding, and by drawing conclusions linked to duality, or even contradictions that are emerging in this field of tourism research.
Prispevek skuša ovrednotiti sodobne razvojne smeri polkmetov v Voklem. Ti imajo veliko zaslug pri ohranjanju drobne posesti in prehranske samooskrbe. Od skupno 128 gospodinjstev v naselju je 13 ...polkmečkih, 15 kmečkih in 100 nekmečkih. Ker polkmetje združujejo kmetijsko dejavnost in zaposlitev izven kmetije, so povezovalni člen med različnimi socialnimi skupinami. Zaradi družbenogospodarskih sprememb so se v zadnjih dveh desetletjih izoblikovale tri razvojne smeri polkmetov: polkmetje kot kategorija v izumiranju, kot polkmetje – podjetniki ter samooskrbno-tržni polkmetje.
Poročila Repe, Blaž; Knez Račič, Ida; Ogrin, Darko ...
Dela (Univerza v Ljubljani. Oddelek za geografijo),
12/2020
54
Journal Article
Recenzirano
Odprti dostop
Pregled znanstvenega, strokovnega in pedagoškega dela prof. Franca Lovrenčaka ob njegovi 80-letnici
Ob 550-letnici rojstva kartografa in horografa Pietra Coppa
In memoriam Marjan Tkalčič (1949–2020)
...Vpogled v socialno geografijo
Challenges of Tourism Development in Protected Areas of Croatia and Slovenia
Routledge International Handbook of Rural Studies
Origination. The Geographies of Brands and Branding
Brands and Branding Geographies
Poročila Logar, Erik; Potočnik Slavič, Irma; Ilc Klun, Mojca ...
Dela (Univerza v Ljubljani. Oddelek za geografijo),
12/2020
52
Journal Article
Recenzirano
Odprti dostop
Place – an introduction
New money in rural areas. Land investment in Europe and its place impacts
Rethinking Place Branding
The taste of place – a cultural journey into terroir
Kratka kronika nekega ...leta: obeleževanje naše prve stoletnice
Mednarodna konferenca Skrite geografije
100-letnica rojstva dr. Vladimirja Bračiča in monografija o Halozah
Razvoj podeželja in LEADER: priročnik in mednarodna konferenca
Izzivi in priložnosti multifunkcijskega upravljanja travišč
Mesec prostora 2019
5. Slovenski podeželski parlament: delavnica Mladi in novi kmetje ter podelitev »Nagrade NEWBIE 2018«
Nagrajeni rezultati geografskega proučevanja (funkcionalno) degradiranih območij v letu 2019
Prispevek skuša ovrednotiti sodobne razvojne smeri polkmetov v Voklem. Ti imajo veliko zaslug pri ohranjanju drobne posesti in prehranske samooskrbe. Od skupno 128 gospodinjstev v naselju je 13 ...polkmečkih, 15 kmečkih in 100 nekmečkih. Ker polkmetje združujejo kmetijsko dejavnost in zaposlitev izven kmetije, so povezovalni člen med različnimi socialnimi skupinami. Zaradi družbenogospodarskih sprememb so se v zadnjih dveh desetletjih izoblikovale tri razvojne smeri polkmetov: polkmetje kot kategorija v izumiranju, kot polkmetje – podjetniki ter samooskrbno-tržni polkmetje.
The volume (‘Domestic Responses to Global Challenges’) contains fourteen chapters dealing with natural disasters. The chapters describe research findings and examples of the use of modern ...technologies in cases of natural disasters, with the focus on local responses to global challenges. The volume covers various topics such as earthquakes, draughts, heat waves, floods and avalanches, as well as responses and communication during natural disasters.
ABSTRACT IN SLOVENE: Prispevek skusa ovrednotiti sodobne razvojne smeri polkmetov v Voklem. Ti imajo veliko zaslug pri ohranjanju drobne posesti in prehranske samooskrbe. Od skupno 128 gospodinjstev ...v naselju je 13 polkmeckih, 15 kmeckih in 100 nekmeckih. Ker polkmetje zdruzujejo kmetijsko dejavnost in zaposlitev izven kmetije, so povezovalni clen med razlicnimi socialnimi skupinami. Zaradi druzbenogospodarskih sprememb so se v zadnjih dveh desetletjih izoblikovale tri razvojne smeri polkmetov: polkmetje kot kategorija v izumiranju, kot polkmetje - podjetniki ter samooskrbno-trzni polkmetje. // ABSTRACT IN ENGLISH: The article focuses on the contemporary role of part-time farmers, their structure and value in the rural settlement of Voklo. They have been an important factor in the maintenance of small agricultural holdings and in their own food subsistence. Out of 128 households, there are 15 farm, 13 part-time farm and 100 non-farm households. Part-time farmers in Voklo combine their agricultural activities with their off-farm employment, and therefore act as a direct link between different social groups. Due to socio-economic changes in the last two decades, three contemporary roles of part-time farmers occurred: part-time farmers as endangered category, entrepreneurial part-time farmers and self-subsistence part-time farmers.
Opredelitve in pristopi k preučevanju socialnega kapitala so v znanstvenih vedah (na primer geografiji, sociologiji, zgodovini, politologiji, antropologiji) raznoliki in celo protislovni, koncept ...socialnega kapitala pa je zato kritiziran zaradi teoretske nekonsistentnosti. Koncept socialnega kapitala se kot predmet preučevanja različnih znanstvenih ved nekritično in brez utemeljitev označuje kot »interdisciplinarni«. Prispevek z namenom osvetlitve interdisciplinarnosti koncepta, vsebinsko analizira 17 opredelitev socialnega kapitala. Z vsebinsko analizo je prepoznanih šest gradnikov socialnega kapitala, ki so med seboj tesno prepleteni in ne omogočajo enoznačne določitve pomenskega jedra. Opisani so raziskovalni pristopi iz geografije in sorodnih ved, ki so zasnovani na teh opredelitvah. Pristopi odsevajo, da se socialni kapital krovno uporablja kot hevristični model za teoretsko, metodološko in epistemološko sicer zelo raznolike raziskave. Raziskav, ki bi bile zasnovane primerjalno, primanjkuje, prezrto pa je tudi preučevanje na lokalni ravni. Koncept socialnega kapitala je razširjen v številnih znanstvenih vedah, vendar pa so raziskave z interdisciplinarno zasnovo dokaj maloštevilne. //
The definitions and research approaches of the social capital are diverse and even contradictory in the scientific disciplines (i.e. geography, sociology, history, political sciences, anthropology). The concept of social capital as a research object of various scientific disciplines is often criticized due to its theoretical inconsistency and labelled as an interdisciplinary approach uncritically and without any references in the scientific literature. Paper aims to enlighten interdisciplinarity of concept through 17 definitions of social capital, which are assembled through literature review. The content analysis points out six building blocks of social capital, which are tightly connected; there is no simple identification of the semantic core of definitions. The research approaches in geography and related disciplines, which are conceptualized based on those definitions, are also described. The research approaches reflect a diversity, as social capital is used as a heuristic model for theoretical, methodological and epistemological diverse researches. Through the literature review, lack of comparative researches on a local level is identified. The concept of social capital is extended in many disciplines, but there are only a few interdisciplinary conceptualized researches.
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