Pretilost djece velik je javnozdravstveni i odgojno–obrazovni problem uvjetovan smanjenim brojem tjelesnih aktivnosti djece i njihovoj izloženosti medijskim i reklamnim porukama. Analiza dostupne ...literature ukazuje na lošu strukturu dječjih obroka, loše prehrambene navike i uporabu namirnica koje biraju pod utjecajima medijskih reklamnih poruka i njihovih oglasa. Djeca su veliki “potrošači” i stoga su nezaobilazni adresati marketinških aktivnosti, pa postaju sve dominantnija medijska ciljna skupina. Izborom određenih prehrambenih namirnica koji su svakodnevno preporučani na medijskim portalima i stranicama djeca su prepoznata kao populacija podložna njihovim manipulativnim moćima. Analizirana literatura ukazuje na medijske alate koji koriste etički i estetski vrlo upitne oblike plasiranja oglasa, posebice kada su u pitanju preporuke prehrambenih namirnica namijenjene mlađoj populaciji. Izraz “zdrava prehrana” ponekad ima i manipulativnu moć kojom su gledateljima promovirani proizvodi upitne kvalitete skrivenim porukama o zdravlju i sreći.
Obesity in children is a major public health and educational issue the cause of which lies in the reduction in the number of children’s physical activities and in their exposure to media and advertising messages. An analysis of the available literature indicates the poor structure of children’s meals, bad eating habits and the consumption of foods chosen under the influence of media advertising messages and placards. Children are big “consumers” and are therefore also, inevitably, consumers of marketing activities. For this reason they are becoming an increasingly dominant media target group. In choosing certain food items that are recommended daily on media portals and websites, children have been recognized as a population group subject to media manipulation. The literature analyzed points to media tools that implement (ethically and aesthetically) very questionable forms of ad placement, especially in regard to recommendations of foodstuffs intended for the younger population. The term “healthy diet” sometimes has the manipulative power to promote products of questionable quality by means of hidden messages about health and happiness.
Turizam u Jugoslaviji 1970-ih Župančić, Katarina-Kaja; Puljić, Mihael
Rostra,
05/2017, Letnik:
8, Številka:
8
Journal Article
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U radu autori obrađuju rast turističkoga sektora u SFRJ u razdoblju 1970-ih godina kada isti doživljava svoj vrhunac. Nekoliko je aspekata koji su utjecali na rast sektora, primarno broj ...posjetitelja, broj noćenja te rast kapaciteta. Uz ova tri glavna aspekta obrađene su i druge stvari važne za uspjeh turizma kakav je postignut 1970- ih godina. To su turistička propaganda, turistički djelatnici, radnici i radnička odmarališta te strani gosti. Josip Broz Tito stvaranjem kulta ličnosti neposredno je sudjelovao u turističkoj propagandi te je i to prikazano u radu kao jedan od aspekata turizma.
POVIJEST I BUDUĆNOST PRODAVAONICA Pleša Puljić, Nikolina; Celić, Martina; Puljić, Mihael
Praktični menadžment,
03/2018, Letnik:
8, Številka:
1
Paper
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Prvi oblik prodavaonice djelovao je po principu razmjene dobara, no pojavom novca i novih potreba potrošača ljudi su stvorili stalna mjesta robne razmjene te ih danas smatramo prvim prodavaonicama. ...Daljnji razvoj prodavaonica u veli-koj je mjeri ovisan o tehnološkim dostignućima, dok se najveći napredak može primjetiti u komunikacijsko-informacijskoj tehnologiji. Na razvoj prodavaonica utjecali su brojni čimbenici, kao što je pojava novca, trgovačkih centara, e-trgovina, e-novca, virtualne trgovine, pametnih telefona i neizostavna RFID-tehnologija. RFID-tehnologija te-mljena na bežičnoj razmjeni podataka pospješuje vođenje evidencije proizvoda u skladištu, skeniranje proizvoda prili-kom kupnje te njegovu naplatu. Ovim radom prikazuje se kronološki razvoj prodavaonica, čimbenici koji su utjecali na razvoj te predviđanja budućih prodavaonica i njihovih novih oblika informacijsko komunikacijskih tehnologija.
Successful management of personal finances requires developing financial literacy of young generations from an early age in order to increase their financial literacy and ensure the achievement of ...financial competencies. Significant efforts have been made through the education system in the last five years to raise the level of financial literacy in Croatia. Responsibility for the financial education of young people is placed mostly on the regular and formal education system, while parental education is to some extent neglected. Parental conversation, setting an example, rewarding or punishing children are just some of the educational factors. This paper investigates the financial literacy of high school students as well as the impact of parental involvement on their financial competencies. The aim of this paper is to examine whether family factors, such as parents' conversations with children, their personal examples and financial behaviour influence the child's financial literacy and which components of financial literacy are affected the most. In the empirical part of the paper, the survey method is used, while statistical methods are used to process the research results, from which we single out Spearman's rank correlation coefficient and two-sample t-test with (approximately) equal variances. This methodology determined the positive influence of parents as educational factors on the financial literacy of high school students in the observed research sample, especially on the component of financial behaviour. We can conclude that it is desirable for parents to discuss financial topics. In addition to the conversation, it is necessary that they show their responsible financial behaviour to the child by their own example. For example, it is desirable to involve the child in financial decisions, show him the bills, not fulfill every whim of the child and reward him financially when he deserves it.
