The study examines customer attitudes towards fast moving consumer goods (FMCG) retail outlets based on customer engagement, loyalty programmes, customer satisfaction and customer loyalty towards ...customer repurchasing decisions. More specifically, this study investigates the past, present, and future trajectories of loyalty programmes in South Africa. This study followed a descriptive and a quantitative research method. A non-probability sampling method was implemented using quota and convenience sampling. The study included a sample of 272 FMCG members that participated in the study. An adapted questionnaire was used as the data collection instrument in the study. This instrument contained 59 items on demography, behavioural, and psychographic customer relationship management (CRM) based variables. The data was collected through web-based questionnaires using Google Forms. Using SPSS 28 and AMOS 28, the data analysis included both descriptive and inferential analyses tools such as factor analysis, regression analysis, cluster analysis, and structural equation modelling.
D.Tech. Business Administration. Business School.
Looks at the usage and adoption patterns of three banking technologies (automatic teller machines (ATMs), cell phone banking, and electronic funds ...transfer at point of sale (EFTPoS)) in two Southern Africa Development Community (SADC) countries - South Africa and Zimbabwe.
Thesis (MTech. degree in Business Administration)--Tshwane University of Technology, 2009.
The extant microfinance literature provides an array of paradigms on microfinancial services delivery. The ...Ohio Paradigm advocates for the packaging and provision of microfinancial services along ordinary market practices in which there are both buyers and sellers of services. As such, the poor are not considered as mere beneficiaries but only as clients or at least a segment of financial services market.This study stems from the need to broaden the scope of research on this growing sector, which in comparison to other developing nations is fairly young. The aim of this research was to investigate the applicability of the Ohio Paradigm in South Africa as well as its impact on eventuating sustainable grass root financial systems.
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