Discusses the relevance of formal marketing information systems for
services marketing. Examines information technology and its potential
for services marketing, presenting a design for an integrated ...services
marketing information system. Examines emerging technologies and their
applications to service marketing problems. Considers the overlap
between marketing and operations for service businesses. Concludes with
a discussion of an implementation vector for exploiting the benefits of
this overlap and of related managerial issues.
In this paper, we present an algorithm to identify umbilical and uterine arteries from a set of four different maternal and fetal arteries using their Doppler signatures. To distinguish these ...arteries, we use 132 Doppler signals collected from pregnant women with gestational ages between 24 to 40 weeks. Initially we filter them to remove noise; spectrograms are generated to extract good cycles, which are then analyzed to derive independent features that could uniquely represent an artery. A non-linear classification technique using k-NN (k-nearest neighbor) classifier is further applied to identify umbilical and uterine arteries. The proposed algorithm achieves sensitivity and specificity of above 95% and 97% for identification of uterine artery and above 63% and 80% for umbilical artery.
The application of expert systems to the marketing of services is explored. It is proposed that what is needed for better service management is the ability to use people of average ability and ...minimal experience to deliver uniformly high-quality service. Expert systems provide a near-ideal technology for enabling novices to perform at a level approximating that of experts. Broad areas where expert systems can contribute to services marketing include: 1. value enhancement, 2. resource utilization, 3. repackaging and co-marketing company expertise, 4. broadening service distribution, 5. creating "smarter" services, 6. relationship management, and 7. training. There are very few expert systems currently in use by service marketers, although the potential for their use is substantial. Several hypothetical systems are presented, which could be developed using mature, off-the-shelf expert system "shells."
A key activity in the introduction of service oriented architecture (SOA) for an organization is to evaluate the suitability of existing assets for service orientation. We identify the core ...principles of SOA as the guide lines in evaluating the suitability of the existing assets. The existing metrics and guidelines that could be helpful in evaluating these principles are surveyed. This would benefit an organization in understanding the effort needed for migration and also to build proper services from the existing assets.
Companies increasingly complain about a new band of mysterious consumers whose behavior is challenging the very foundation of modern consumer economies materialistic aspirations. There is less ...interest in things. Designer labels are not the turnon like they were a few years ago. Despite significant means, many shoppers are passing up Lord & Taylor for WalMart. An especially valuable resource for these and other changes in consumer behavior that are altering the rules for successful marketplace engagement is the annals of adult development psychology. Epochal changes taking place in leading consumer behaviors owe much to the common midlife shift toward to selfactualization.
Clinical guidelines comprise collection of medical information related to clinical goals and are used by people having diverse information needs. Commonly users are only interested in information ...pertinent to their respective goals. Current clinical guidelines are largely textual in form and lack suitable mechanisms for extracting information relevant to different users. This paper proposes a method to extract information from clinical guidelines using a view based approach. Our view generation approach has four steps namely annotation, view description, view extraction and view presentation. As a case study, we have illustrated the proposed method using the CVD (Cardiovascular diseases) risk management guideline published by WHO by creating views for different clinical care settings.
The information mall Sheth, Jagdish N; Sisodia, Rajendra S
Telecommunications policy,
07/1993, Letnik:
17, Številka:
5
Journal Article
Recenzirano
The agricultural age was characterized by the exchange of basic commodities through bazaars, while the exchange of goods (and increasingly, services) through shopping malls has defined the ageing ...industrial age. Though we are now well into the information age, we still lack a comprehensive infrastructure for information exchange. The establishment of an infrastructure for information transportation will naturally lead to the creation of a secondary infrastructure for information exchange. We label this the 'information mall', which could exist in several places in the overall telecommunication system. This article is an examination of the needed characteristics of such malls, and of the public policy choices which have to be made to bring about and shape this vital infrastructural element.
