An understanding of the higher purpose of business with a win-win proposition for stakeholders, a certain leadership culture and values, and culture within the organisation, can, over time, result in ...superior organisational performance.
Conscious capitalism is more practical and comprehensive than other corporate philosophies that are based on virtuous behaviour and philanthropy. This is especially so when Conscious Capitalism is ...viewed through the lens of brain science. Even risk management, for example, can be understood - and practiced - better when Conscious Capitalism becomes the foundation of a company's operating philosophy. Readers will learn how Conscious Capitalism can affect their company, including its bottom line. PUBLICATION ABSTRACT
The marketing function has gone through a number of transitions over the years in a search for
more efficient as well as more effective operating models. One of the key drivers of change has
been the ...need to create a more efficient match between supply and demand, since many potential sales are lost due to the lack of the right inventory at the right time and place. To this end,
many business-to-business companies in the past decade have moved toward the practice of
“automatic replenishment” or “vendor-managed inventory,” in which manufacturers take on
the responsibility for managing inventory at the retail level. Monitoring starting inventory levels and sell-through volumes, manufacturers automatically ship additional merchandize when
stock is depleted. The advantages of this approach are several: out-of-stock situations are greatly
reduced, and many administrative costs associated with ordering, invoicing, and billing are
reduced or eliminated. Implemented effectively, this approach results in higher levels of product availability at the point of purchase, with much lower average levels of inventory. The track
record has been very strong; 80 percent of retailers now use some form of automatic replenishment, and companies have reported an up to 400 percent increase in inventory turns and 75
percent reduction in out-of-stock situations.
Safe subset-regression test selection for managed code Channakeshava, Vijaykumar; Shanbhag, Vivek K.; Panigrahi, Avinash ...
Proceedings of the 1st India software engineering conference,
02/2008
Conference Proceeding
In this extended abstract, we present our approach to computing a safe subset-regression test-suite, given the current, and the updated versions of the compiled binaries of managed C# code-base; the ...architecture of our implementation ChiARTS, the algorithm, and argument for the safety of our approach.
Does marketing need reform? I am pleased to be able to offer commentary on such an important and
timely question. In the short space allotted for this chapter, I focus on how “marketing” is defined,
...viewing such inquiry to be central to the question of whether marketing should be reformed.1 In
particular, I comment on the new definition of marketing recently announced by the American
Marketing Association (AMA). I contend that the AMA’s definition of marketing advances an exclusively marketer perspective of marketing (more so than prior AMA definitions). I briefly discuss
the implications of adopting such a perspective for defining marketing, concluding that these implications are of sufficient concern to call for “reform” in how marketing is defined in relation to
scholarship.2 In particular, I argue that scholars should adopt a definition of marketing that does not
advance a single perspective, but is independent and of sufficient breadth to be integrative of other
perspectives, thereby enabling comprehensive and objective advances in scholarship.
BACKGROUNDWith almost forty thousand members, the American Marketing Association is considered by many
to be the major association of its kind for many academics and practitioners in the field of marketing. There is no doubt that the AMA has played an important and influential role in the development of scholarship in the field. Few in marketing are not familiar with the AMA’s journals,
conferences, and other activities. Many academics attend AMA conferences, publish in AMA
journals, are members of their special interest groups, and have provided service to the association. Indeed, as an academic association, the AMA positions itself as a “thought leader,” seeking
to influence marketing’s scholarly development and practice.
Despite the emphasis on marketing and the marketing approach, marketing is still rhetoric
rather than reality in far too many businesses. “Consumerism” proves this. For what consumerism demands of ...business is that it actually market. It demands that business start out
with the needs, the realities, the values of the customer. It demands that business define its
goal as the satisfaction of customer needs. It demands that business base its reward on its
contribution to the customer. That after twenty years of marketing rhetoric consumerism
could become a powerful popular movement proves that not much marketing has been
practiced. Consumerism is the “shame of marketing.” (1973, p. 64)Drucker’s characterization remains as true today as it ever was. Instead of acting as partners
engaged in mutually rewarding co-destiny relationships, too many marketers and consumers continue to be locked into mistrustful, adversarial relationships in which there is a constant tug-ofwar to determine which side can benefit disproportionately and unfairly.
