It has been recommended that women aged 40–49 years with a significant family history of breast cancer should be offered annual mammography screening (http://www.nice.org.uk). An observational study ...known as FH01 (http://www.screeningservices.org/btw/fh01/index.asp) is evaluating this policy in a cohort of 6000 women at moderately increased risk of breast cancer due to family history. The main aims are to assess the likely impact on breast cancer mortality and cost-effectiveness. Measuring these outcomes is challenging in an environment where a randomized trial is not feasible and there is no natural comparison group. In this paper, we present some approaches to estimating effectiveness and the planned analyses. These involve comparison of disease stage and likely consequent breast cancer mortality in the cohort offered screening with that estimated in the absence of screening. The estimation uses observed outcomes in external populations and estimated outcomes for the hypothetical situation where screening had not taken place.
Here in NZ the barbarians are at the gate. ... as performance advertising purchases grow here, the perception of cheapness of online advertising is also having a detrimental impact on perceptions of ...value among advertising purchasers (ie, what costs us little must be of little value.) But perhaps the most significant take-out from Spanfeller's column are the questions he raises at the purpose of online advertising, and the way in which we measure it.
... of writing, the NZ Government appeared poised to announce a paltry 15% by 2020 target - but an initial low-ball bid from Climate Change Minister Nick Smith and chief negotiator Tim Grosser will ...have little effect on Greenpeace's campaign.
Underlining this discussion fest - wherein journalists attempt to figure out what the internet is doing to their profession - are the rapidly emerging economic realities of the online news production ...business.
When you Google Powershop, Powershop itself is No 1 (which is very good), its Twitter account is No 2, Kiwiblogs David Farrar is No 5, and Geekzone (a member with Scoop of the Ffunnell network) is No ...10, Scoops Pioneers is currently result No 21 and rising.
To step back a couple of steps. Foo Camp is an unconference. Foo is derived from the phrase Friends of OReilly (Tim OReilly of OReilly Media, who invented Foo to enable open source software ...collaboration).
*; Dont cave in to unreasonable demands from advertisers and their agents " especially in relation to performance-related campaigns. Agreeing to CPC and CPA-based display advertising is the quickest ...way to destroy your ability to earn a crust.
Here in NZ its an idea which is being adopted in the online advertising space. Two new advertising sales networks have launched in the last few months. Flossie.com & Adhub are both aimed at smaller ...NZ publishers. A third network, FFunnell, is in proof-of-concept phase and may launch early 2009.
Yahoo's Xtra portal (http://nz.yahoo.com) is produced in partnership with Nine MSN in Australia. Yahoo is a content aggregator. It pulls in a bunch of content from a range of sources and on the Yahoo ...portal presents it to an NZ audience as a comprehensive consumer "news" source.
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