Raznolikost dugotrajnog čitateljskog iskustva, kao i različitost akademskih interesa na književnom polju nerijetko izrode neobične predmete proučavanja. Pri upoznavanju svjetske književnosti mnogi se ...autori i motivi njihovih djela mogu dovesti u komparativnu vezu, čime se znanost o književnosti nesumnjivo obogaćuje. Takvi su se pisci, premda potpuno različitog porijekla i različitih stilova, našli i u našem fokusu. Naime, bosanskohercegovački odnosno američki pisac Aleksandar Hemon (1964) i izraelski pisac Etgar Keret (1967), osim po pisanju kratkih priča i romana, dijele sličnosti i u stvarnom životu.
Kazališta, baš kao i tvrtke u korporativnom sektoru, imaju zadatak informiranja i održavanja odnosa s publikom. Za navedene zadaće pretežno su zaduženi odjeli marketinga, odnosa s javnošću ili pak ...propagande. Upravo zbog specifične organizacije odnosa s javnošću u kulturi, u suradnji s Gradskim dramskim kazalištem „Gavella”, provedena su dva kvalitativna i jedno kvantitativno istraživanje. Cilj prvog istraživanja bio je metodom dubinskog intervjua utvrditi kako djelatnici GDK-a „Gavella” doživljavaju stratešku komunikaciju kazališta. Nadalje, cilj drugog istraživanja, u kojemu je korištena metoda fokus-grupa, bio je analizirati imidž GDK-a „Gavella” te recepciju predstava kao programskog sadržaja kod publike. Konačno, cilj trećeg istraživanja, provedenog metodom ankete, bio je ispitati obilježja i preferencije publike GDK-a „Gavella”. Zaključci istraživanja pokazuju dvosmjeran utjecaj: imidža kazališta na očekivanja gledatelja putem repertoara te strateške komunikacije na imidž kazališta.
In the sector of culture, similarly to the role of firms in the corporate sector, theatres have the task of informing and maintaining the relationship with the audience. These tasks are mainly carried out by marketing and PR departments, or advertising. Due to specific organization of public relations, two qualitative and one quantitative research studies were conducted in the ”Gavella“ Drama Theatre. The goal of the first research, through the method of in-depth interview, was to determine how the employees of the ”Gavella“ Drama Theatre see the strategic communication of the theatre. The goal of the second research was to investigate the image of the ”Gavella“ Drama Theatre and the reception of performances through the method of focus group. The goal of the third research was to examine the characteristics and user preferences of the ”Gavella’s“ audience through the method of survey. The conclusions of the research show bidirectional influence: the influence of the theatre’s image on individual expectations of spectators through the repertoire, and the influence of strategic communication on the theatre’s image.
Kazališta, baš kao i tvrtke u korporativnom sektoru, imaju zadatak informiranja i održavanja odnosa s publikom. Za navedene zadaće pretežno su zaduženi odjeli marketinga, odnosa s javnošću ili pak ...propagande. Upravo zbog specifične organizacije odnosa s javnošću u kulturi, u suradnji s Gradskim dramskim kazalištem „Gavella", provedena su dva kvalitativna i jedno kvantitativno istraživanje. Cilj prvog istraživanja bio je metodom dubinskog intervjua utvrditi kako djelatnici GDK-a „Gavella" doživljavaju stratešku komunikaciju kazališta. Nadalje, cilj drugog istraživanja, u kojemu je korištena metoda fokus-grupa, bio je analizirati imidž GDK-a „Gavella" te recepciju predstava kao programskog sadržaja kod publike. Konačno, cilj trećeg istraživanja, provedenog metodom ankete, bio je ispitati obilježja i preferencije publike GDK-a „Gavella". Zaključci istraživanja pokazuju dvosmjeran utjecaj: imidža kazališta na očekivanja gledatelja putem repertoara te strateške komunikacije na imidž kazališta.
In the sector of culture, similarly to the role of firms in the corporate sector, theatres have the task of informing and maintaining the relationship with the audience. These tasks are mainly ...carried out by marketing and PR departments, or advertising. Due to specific organization of public relations, two qualitative and one quantitative research studies were conducted in the ”Gavella“ Drama Theatre. The goal of the first research, through the method of in-depth interview, was to determine how the employees of the ”Gavella“ Drama Theatre see the strategic communication of the theatre. The goal of the second research was to investigate the image of the ”Gavella“ Drama Theatre and the reception of performances through the method of focus group. The goal of the third research was to examine the characteristics and user preferences of the ”Gavella’s“ audience through the method of survey. The conclusions of the research show bidirectional influence: the influence of the theatre’s image on individual expectations of spectators through the repertoire, and the influence of strategic communication on the theatre’s image.
The sweetness seismic attribute is a very useful tool for proper description of the depositional environment, reservoir quality and lithofacies discrimination. This paper shows that depositional ...channels and turbidity sandstones deposited during the Upper Pannonian and Lower Pontian in the Sava Depression can be described using porosity–thickness and sweetness seismic attribute maps. Two studied reservoirs are of Neogene stage (“UP” reservoir of Upper Pannonian age and “LP” reservoir of Lower Pontian age) and located in the Sava Depression, Croatia. Both reservoirs contain medium to fine grained sandstones that are intercalated with basinal marls. A comparison of the sweetness seismic attribute and porosity–thickness maps show a good visual match with correlation coefficient of approximately 0.85. A mismatch was observed in areas with small reservoir thickness. This work demonstrates the importance of using porosity–thickness maps for reservoir characterization. The workflow presented in this work has wider applications in frontier areas with poor seismic data or coverage.
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