Rezultati iskanja AuthorCombined:"Armstrong, Arthur G." EPF

zadetkov: 2

1.	Net gain: expanding markets through virtual communities Hagel, John; Armstrong, Arthur G The McKinsey quarterly, 01/1997 1 Magazine Article Virtual communities are not just a stand-alone business opportunity that companies can take or leave as they wish. A paper focuses on new ways of thinking about and approaching marketing and sales as ...	Celotno besedilo Dostopno za: CEKLJ, UL
2.	What's wrong with the consumer goods organization? Armstrong, Arthur G; Enright, Helene; Lempres, Elizabeth C ... The McKinsey quarterly, 01/1996 1 Magazine Article Consumer packaged goods companies must begin to take the science of management a great deal more seriously. Organizational management must be approached through factual analysis and tangible action. ...	Celotno besedilo Dostopno za: CEKLJ, UL

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