Wood processing and furniture manufacturing is one of the key industrial sectors in South-East European countries. Based on its share in GDP, this industrial sector should be part of the national ...strategy plans. However, media coverage of wood processing and furniture manufacturing in Croatia, as well as in other South-East European countries, is far behind the promotion of other industrial sectors. This paper presents the current situation in promotional activities of wood sector in some South-East European countries media and it shows the differences between individual countries. Also, it presents some ideas on improving this situation according to media share of other highly profi led industrial sectors in some South-East European countries.
This paper presents the results of surveys of innovation potential conducted at wood processing and furniture manufacturing enterprises in the Republic of Croatia. The survey was conducted at 30 ...Croatian enterprises by using a questionnaire containing 89 questions divided in 14 major groups. The survey results showed some differentapproaches and a different current situation in Croatian enterprises. Different results were achieved in small, medium and large enterprises, but total results are below the average mark 3 (good), which can not be satisfactory. Since innovations can be considered as one of the most important factors for competitiveness of Croatian wood processing and furniture manufacturing enterprises on the European and global market, it is obvious that a lot of effort isrequired for making changes that are necessary in order to increase the competitiveness of our enterprises.
This paper analyzes motivation factors in wood processing and furniture manufacturing companies in the Republic of Croatia. Research was conducted during 2006 using the method of survey. In three ...survey questionnaires a total of 58 questions were asked. Questionnaire A consisted of 22 questions regarding the importance of particular motivation factors at work, questionnaire B consisted of 22 questions regarding the satisfaction of employees at work, while questionnaire C consisted of questions regarding relationships among employees in the work environment. A total of 800 production workers and 60 management and administrative employees were surveyed in 3 companies of wood processing and furniture manufacturing. Production workers found good social conditions,employment assurance and work time organization to be the most important factors, while for management and administrative employees the most important factors were good company reputation, good internal relationships and employment assurance. Production workers were satisfied with employment assurance, job organization and workplace activity, while management and administrative employees were satisfied with employment assurance,superiors and good company name. Both, production workers and management were most displeased with their salaries and with possibilities to increase these salaries. Production results are highly dependable on motivation factors, so this kind of research is necessary if wood processing and furniture manufacturing companies want to increase the production results and competitive strength in the international market.
Small and medium enterprises (SMEs) are main generators of employment and economic development in European Union. In Croatia and Slovenia, SMEs in wood processing (C16) and furniture manufacturing ...(C31) also play an important role in social cohesion and development of rural areas. The aim of this research was to investigate the current situation in SMEs in wood processing and furniture manufacturing regarding driving parameters of business and production management system in the time of a disturbed market situation caused by the COVID-19 global pandemic. Two different questionnaires in an e-mail survey were used to collect data for this research from companies and from experts in the field of management, production and marketing. Various statistical tests were used using seven driving parameters on data collected from 212 SMEs. Also, the Analytic Hierarchy Process (AHP) was used on the data collected from 20 experts. Results showed that companies in the time of pandemic crisis and during the time of major disturbances in supply chain pay the most attention to their production program and quality of their products, and then to marketing activities and situation on the market. According to the results presented in this research, the management model can help SMEs managers, micro and small enterprises in particular, to improve their decision-making process, make the necessary innovations easier and faster, and maintain the sustainable business and production management system of their companies.
To provide environmentally sustainable development of a wood processing enterprise, it is necessary to implement environmentally sustainable products. The study focuses on identifying the factors of ...consumer perception of environmentally sustainable wood processing products and recommends how to ensure such product development. The main objective of the research was to survey the perception of environmentally sustainable wood processing products by consumers and to identify the factors that consumers take into account when making purchasing decisions. The survey was conducted by the method of questionnaire, addressing 754 adult inhabitants of Slovakia. The results revealed that the most frequently indicated reason for purchasing environmentally sustainable wood processing products was that they had a positive impact on health. The most commonly identified reason why consumers do not buy these products was their high price. The survey results should help understand the needs of consumers with regard to the environmental aspects of wood processing products, and thus ensure better satisfaction of their environmental needs.
Kako bi se osigurao održivi razvoj drvoprerađivačkog poduzeća, u proizvodnju je potrebno uvesti ekološki održive proizvode. U fokusu istraživanja ovog rada bilo je identificiranje čimbenika korisničkih percepcija o ekološki održivim drvnim proizvodima i davanje preporuka za osiguranje razvoja takvih proizvoda. Glavni je cilj istraživanja bio metodom anketiranja korisnika utvrditi što oni razumijevaju pod pojmom ekološki održivih drvnih proizvoda i utvrđivanje onih čimbenika koje kupci uzimaju u obzir pri donošenju odluke o kupnji. Anketa je provedena metodom upitnika, pri čemu su anketirane 754 odrasle osobe s boravištem u Slovačkoj. Rezultati istraživanja pokazali su da je najčešći razlog za kupnju ekološki održivih drvnih proizvoda to što oni pozitivno utječu na zdravlje. Ono što su ispitanici najčešće naveli kao razlog da ne kupe određeni proizvod jest njegova visoka cijena. Rezultati istraživanja trebali bi pomoći u razumijevanju potreba korisnika drvnih proizvoda s obzirom na ekološki aspekt proizvoda, a time pridonijeti i boljem zadovoljavanju njihovih ekološki motiviranih potreba.
Corporate identity was defined differently by different authors and its unique definition was not established, but it is most certainly the soul of each enterprise that is based on history, ...environment, previous development and recognition on the market. This paper deals with the perception of corporate identity in wood processing and furniture manufacturing companies in the Republic of Croatia. Research was conducted as a survey using questionnaires containing general information about the enterprise and 10 questions regarding the perception of corporate identity. 210 enterprises for wood processing and furniture manufacturing were surveyed and 43 (20.47 %) of them answered to all the questions, of which 35 (16.67 %) were taken into consideration. The given data were analyzed statistically using X2-test. The results showed that corporate identity in Croatian wood processing and furniture manufacturing companies was mostly defined by and identified with the company’s visual presentation, image and recognizability and differentiation in the market. At the same time, most surveyees thought that corporate identity is mostly made of the company’s design, company’s external communication and its philosophy.
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