Views from the other side Niklas Bolin; Lars Nord
Journalistica,
04/2024, Letnik:
18, Številka:
1
Journal Article
Odprti dostop
The study explores the perspectives of political parties regarding news media coverage in election campaigns. By analyzing official post-election analyses produced by Swedish political parties from ...2010 to 2022, the study offers a novel approach to the study of political party views of news media. The findings largely support the arguments proposed by mediatization literature, highlighting the significance of media in party communication. Parties display eagerness to attract positive media attention while expressing regret over inadequate or negative publicity. More surprisingly, there is a lack of references to media bias in the reports, suggesting that the hostile media effect is not a major concern among Swedish parties. Despite criticisms related to irrelevant reporting and perceived negative coverage, party perceptions towards the media remains predominantly neutral. The study contributes to the understanding of the complex relationship between political parties and news media in the context of election campaigns.
What determines party strategies in the short run during election campaigns? In this paper, I highlight a novel aspect of party behavior pertaining to the connection between election programs and ...actual campaign statements issued by party elites in the media. I argue that party leaders may feel compelled to fine-tune their rhetoric and stances during campaigns and thus deviate from their party’s election programs. Nonetheless, their ability to conduct ad-hoc adaptations is limited. The theory I propose posits that two features of party organizations will determine if party leaders can engage in short-term inconsistencies. First, membership-dominated parties will be less likely to be inconsistent because their leaders will fear alienating (the strong) party members and getting punished as a result. Second, parties with strong societal integration—those that maintain strong ties with society and an extensive network of local branches—are more likely to indulge in ideological inconsistency because they establish close bonds with voters based on problem-solving rather than broad ideological principles. I test these dynamics in 14 European democracies between 1972 and 2017 and find strong empirical support. The findings show that intricate party organizations and robust connections with normal citizens influence parties’ short-term strategies during election campaigns.
Existing research on party behaviour has largely focused on the drivers of issue salience in direct party communication. However, less is known about party‒issue linkages in election campaigns ...covered by the mass media, from which most voters get their information about party positions. Against this background, this article explores how two important drivers of issue salience in direct party communication – issue ownership and systemic salience – play out in the media. Based on considerations about the news value of specific party‒issue associations, one would expect both relationships to be particularly important in the media. Despite substantial similarities in party‒issue linkages across platforms, a comparison of manifestos and newspaper content reveals evidence for this claim. In particular, smaller parties are hardly covered in the news on issues they do not own, while large parties are especially covered on salient topics. These findings contribute to our understanding of issue competition in mediated environments.
Views from the other side Bolin, Niklas; Nord, Lars
Journalistica (Århus.),
2024, Letnik:
18, Številka:
1
Journal Article
Recenzirano
Odprti dostop
The study explores the perspectives of political parties regarding news media coverage in election campaigns. By analyzing official post-election analyses produced by Swedish political parties from ...2010 to 2022, the study offers a novel approach to the study of political party views of news media. The findings largely support the arguments proposed by mediatization literature, highlighting the significance of media in party communication. Parties display eagerness to attract positive media attention while expressing regret over inadequate or negative publicity. More surprisingly, there is a lack of references to media bias in the reports, suggesting that the hostile media effect is not a major concern among Swedish parties. Despite criticisms related to irrelevant reporting and perceived negative coverage, party perceptions towards the media remains predominantly neutral. The study contributes to the understanding of the complex relationship between political parties and news media in the context of election campaigns.
Starting from the contribution to the discussion on a fourth age of political communication, here we argue that, as a consequence of how the Web 2.0 has changed political campaigns, the theoretical ...time-bound three-phase models of political campaigning must be reconsidered. We propose four ideal campaign types based on their ideal-typical target audience: partisan-, mass-, target group- and individual-centered campaigns. In reality, each campaign combines elements of all types. To examine this mixture empirically, we apply a most similar systems design and investigate five German and six Austrian parties' use of Facebook in the 2013 national election campaigns. On the basis of face-to-face interviews with the campaign managers and a quantitative content analysis of the respective parties' Facebook pages, we analyze how parties used Facebook as a campaigning tool to inform, interact with, and mobilize voters, as well as which target audiences they addressed. We find that, although the campaign managers declare Facebook their most important Web 2.0 campaigning tool, the German and Austrian parties did not make use of Facebook's interactive and mobilizing potential, rather relying on mass-centered information, possibly due to the framework conditions in both countries. Based on our findings, we conclude that the role of context for election campaigning should be discussed more carefully.
Twitter as a means for promoting opinions has not gone unnoticed by political agents. This study looks at the Twitter messages of the candidates for the Presidency of Mexico in the 2018 elections and ...reviews their contents, the reactions they produced, and whether they were interpreted
positively or negatively. The hypothesis, which our research sustains, is that, although social networks can be considered to foster relations between the political class and citizens, Twitter functions as an instrument for unilateral information and only reaffirms recurrent interactions in
the political culture without fostering citizen participation. In addition, the use of computational tools, particularly sentiment analysis, is proposed as a methodological tool to obtain and analyse information related to political activity.
The underrepresentation of women politicians in the media is a persistent feature in many contemporary democracies. Gender bias in election coverage makes it harder for women to reach positions of ...power in politics. Drawing on the special circumstances in Austria during the 2019 election campaign which saw the first female top candidate of a major party and a caretaker government containing equal numbers of men and women and which was led by the country’s first woman as chancellor, we examine the effect of these developments on women politicians’ representation in campaign coverage. We draw on quantitative content analysis of Austrian newspaper articles (N = 16,125) during four national parliamentary election campaigns (2008, 2013, 2017 and 2019). We show that for women politicians the media ceiling is slowly lifting at best, but that positions of power provide the most promising ways to evade gendered media bias.
This article addresses the strategic use of Instagram in election campaigns for the office of the Austrian Federal President in 2016. Based on a comprehensive visual analysis of 504 Instagram posts ...from Green-backed but independent presidential candidate Alexander Van der Bellen, who resulted as winner after almost one year of campaigning, this contribution reconstructs key aspects of digital storytelling on Instagram. By identifying relevant image types central to the self-representation of the candidate, this article shows how a politician makes use of a digital platform in order to project and manage desired images. The salience of image types allows for the reconstruction of underlying visual strategies: (1) the highlighting of the candidate’s biography (biographical strategy), (2) the presentation of his campaign team (team strategy), and (3) the presentation of the candidate as a legitimate office holder (incumbent strategy). The article thus sheds light on visual aspects of digital storytelling as relevant factor of political communication.
Abstract
Changes in political perceptions and preferences may result from the combined effects of news from various media. Estimating these combined effects requires the best possible, albeit ...different, measures of news obtained from self-selected mass media and social media that can be linked to panel survey data concerning perceptions and preferences. For the 2017 Dutch national elections, such data is available. Political perceptions and preferences are affected by news statements in self-selected mass media on issue positions, support and criticism, real world conditions and success and failure, in accordance with the theories on agenda setting and issue ownership, social identity, retrospective voting and bandwagon effects, respectively. Combined effects emerge because many people use both mass media and social media. The latter do more than just reinforce predispositions. Social media also have a mere exposure effect, and a multistep flow effect that amplifies news about party successes and failures from self-selected mass media.
This article proposes the concept of digital heuristics to model and explain political communication strategies in the complex environment of hybrid media systems. Insights from recent psychological ...and political research on heuristic decision-making are combined with literature on the current structural context and features of online communication in order to make the case for a heuristics-oriented approach to political communication strategies. I argue that despite the growing importance of data analytics, in increasingly dynamic and uncertain communication environments, political actors mainly design their strategies according to simple rules (heuristics) that rely on selective information (as well as trial and error) rather than to complex models. Analyzing interviews with communication managers from major political parties in Germany and the United Kingdom, I identify and conceptualize two types of digital heuristics in use: hybridity-based and algorithm-based. The article concludes with considerations for a future research agenda using the concept of digital heuristics.
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